Matrix Solutions and Imagine Communications to Demonstrate End-to-End Advertising Sales Workflow at IBC

By bringing together their front- and back-office advertising solutions, the two companies will demonstrate a seamless workflow that allows mid-market businesses to optimize their advertising sales.

Matrix Solutions e Imagine Communications will demonstrate an end-to-end advertising sales workflow tightly integrated into IBC 2018 (September 14-18 in Amsterdam) at the Imagine Communications booth at the Amtrium, #4.A01.

By bringing together their front- and back-office advertising solutions, the two companies will showcase a seamless workflow that enables mid-market businesses to optimize your advertising sales.

Matrix Solutions' advertising sales platform serves as a front-end engine for the spot sales workflow, aggregating and normalizing disparate data sources across the enterprise and giving users complete insight and real-time access to all of their spot sales data.

Additionally, the platform provides robust CRM functionality, a full set of media-specific sales management tools, and in-depth analytics, all designed to help media ad sales teams sell smarter and faster.

Operating as a front end, Imagine Communications' extensive Ad Tech portfolio features industry-leading inventory management and optimization systems, as well as next-generation targeted delivery solutions, that help broadcast, cable and broadband companies optimize inventory value and drive advertising spend across multi-channel and multi-market operations.

By developing tight connections between their front- and back-office workflows, Imagine Communications and Matrix Solutions will showcase an integrated solution that puts analytics in the hands of media sales teams faster. Access to data early in the sales process optimizes media ad sales by improving operational efficiency and increasing revenue opportunities.

Mark Gorman, CEO of Matrix Solutions, notes that "we are proud to be able to offer our customers best-in-class solutions, and this strategic partnership, both inside and outside the IBC facility, reflects that internationally. We, as Imagine Communications, are committed and invested in advancing our integrations to produce seamless workflows."

Graham Heap, director of global sales product management at Imagine Communications Ad Tech, highlights that “Imagine Communications brings world-leading optimization technology and enables automated workflows across the entire ad sales and business operations process.”

“Our collaboration with Matrix Solutions will help extend those capabilities to frontline activities and allow media companies to adopt a more data-driven sales strategy, which directly correlates with the growth of revenues for media companies,” concludes Heap.