MediaKind coloca al consumidor en el centro de sus soluciones creando el 'Universo MediaKind'

Cygnus, Aquila, Pictor, Orion and Vega solutions are the key elements of the Mediakind universe, providing solutions for the contribution and distribution of content, direct to the consumer, video distribution networks, consumer experience and services.

Visitors to IBC 2018 (stand 1.d61) will be the first in the world to experience the Mediakind universe, the new generation of solutions and services of Mediaknud, the New brand of the Ericsson Media solution business.

Mediaproof Universe It allows content owners, Broadcast and service providers with the best media technology to evolve, adapt and change to new consumption habits for all, everywhere.

Arun bhikshesvaran, Marketing Director of Mediakind, affirms that “the Mediakind universe deals with people, the content and how it is consumed. As people relate to the media through a variety of devices in the places of their choice, 24 hours a day, our clients have a series of routes or trajectories that can follow to deliver and monetize these new consumption habits. The medokind universe presents a set of solutions that fit these solutions trajectories and allow the soft flow of content towards the center of the media universe - consumers ”.

Five solutions

The Mediakind universe consists of five solutions: Cygnus, Aquila, Pictor, Orion and Vega. Each of these first -class solutions addresses a specific trajectory, which manifests itself in the real world as defined workflows and raises quality, safety, latency, time and capacity change requirements.

Contribution and distribution – Cygnus It allows content suppliers, broadcasting and service providers to acquire, transfer and distribute the content of the highest quality in any place, guaranteeing that spectators around the world do not miss a minute of the action.

Direct to the consumer: Aquila Adapt the content in many forms and for a variety of uses, which include both linear and on demand. In addition, the high efficiency and issuance quality service allows an innovative experience for the consumer with flexible implementation and operation options.

Video distribution networks: Painter It embodies creative thinking for the challenging current world of media distribution. The video is no longer stagnant or motionless and no longer comes in limited flavors.

Consumer experience: Television service providers need new solutions to attract consumers, customize services and monetize dynamically through many different screens. Orion It provides a modern, multidispositive and multipant platform for the provision of immersive television services. Backed by powerful analysis functions, customization of the user interface and dynamic ads insertion, Orion is the most complete consumer experience solution for live and OTT services.

Services: Vega It allows world class professional services focused on the media to design, launch, support, optimize and manage our clients' operations.

Angel Ruiz, CEO of Mediakind, stressed that “the global launch of Mediakind Universe in IBC 2018 represents a catalyst for the industry, since it allows the owners of content, broadcasting and service providers to offer next generation immersive experiences taking advantage of our complete portfolio”.

"Our solutions allow our customers to have a greater visibility of the trajectories, thus increasing income opportunities. By bringing our pioneering media technology solutions along with a formalized offer of services and support, we are allowing our customers to evolve and adapt to the next change in our industry," says Ruiz.

Ruiz has affirmed on this first day of IBC that “we understand the power of the media and their evolution. It is in our DNA and it is our passion. With our pioneer inheritance and our solid foundations promoted by a deep innovation, we have a single objective in mind: allow our clients to create and offer experiences of immersion in the media. We are in a unique position to help shape and lead the future of the technology of the technology of the media. Awarded, the established inheritance of the industry and the experts with vision of the future equip organizations with the technological solutions from the end necessary to cover all types of media. ”

Mediakind combines the strength, power and inheritance of the pioneers of media technology: Aspex, Azuki Systems, Envivio, Fabrix, HyCGroup, Microsoft Mediaroom y Tandberg Television.

Currently provides services to more than 900 cable, satellite, telecommunications and broadcasting service providers from all over the world, which allows them to compete and differentiate with immersive media experiences. The integral video delivery solutions of Mediakind include video compression solutions awarded with an EMMY award for the distribution of contribution video services and direct to the consumer, content and advertising customization solutions, DVR in high efficiency cloud DVR and video and television delivery platforms.

Mediakind offers these products and solutions to 9 of the 10 main world telecommunications companies, cable companies, and main satellite operators.

The company has announced in IBC that among the projects about those who work today stand out NBC (in the face of winter Olympic Games), Digicel Caribbean (48 channel expansion), Totalplay Mexico (Live Encoding), Telefónica Latam (deployment of the VSPP solution), Fox Sports (4k tests over 5g), SaskTel Canada (launch of IPTV services) or COCECO CONNECTIONS CANADA (solution end-to-end para IPTV)

MediaFirst Client for Mediaroom

Mediakind has announced in IBC the launch of Mediafirst Client for Mediaroom, a new solution that allows the existing mediaroom operators to update to the Mediafirst television platform. Mediaroom is the IPTV platform with 40 million STBS deployed worldwide.

The introduction of Mediafirst Client with a cloud -based Saas platform allows current mediaroom operators to offer a convergent multipurpose experience and respond to the accelerated rhythm of the video delivery market. Mediafirst provides the economy, agility and innovation at the speed of the web using the latest cloud technologies, continuous and devotee delivery.

Taking advantage of the quality and robustness of the existing mediaroom platform and merging it with the next generation of UI/UX and the speed of the Mediafirst Cloud Platform platform, TV operators can now offer even more attractive and immersive media experiences and increase monetization. Industry research estimates that a content -centered experience can increase ARPU by up to 30%.

The mediafirst customer allows mediaroom operators to reuse their deployed STB hardware. This eliminates the need to provide additional hardware, delivery and support to the customer. Through a simple software update to this new client, operators can offer a convergent multipurpose experience, which includes payment TV services in the home, TV everywhere and on the top (OTT). The Mediafirst TV platform unifies the consumer experience among the different devices without any additional integration effort.

The team

On January 31, 2018, it was made public that One Equity Partners, a private capital firm with extensive experience in investments in media and telecommunications, will become the majority owner of Ericsson Media Solutions.

Since then the new Mediakind has made a great effort to have a management team formed by experts in television, telecommunications and media.

Directed by áNGEL RUIZ, CEO, the team consists of: Gowton Achaibar, COO & jefe de I+D; Heather Andrade-Neumann, Director of Human Resources; Arun bhikshesvaran, director de Marketing; Misty Kawecki, financial director; Mark Russell, Director of Technology and Strategy; Sven Bolthausen, Senior Vice President of Commercial Management and Sales Support; Alex Borland, Senior Vice President of Sales for EMEA; Clayton Cruz, SVP sales in Latin America; Steve Payne, Senior Vice President of Sales in North America; and Do Ken, Senior Vice President of Sales for the Northeast Asian.

Arun bhikshesvaran He stressed that “the media have the power to inspire, influence and be truly immersive… the incarnation of our new and exciting brand Mediakind. The media unite us all and a halfkind is in a unique position to boost the experience of human entertainment for all, everywhere. We have the appropriate technologies, an exceptional team and a deep knowledge of the media, a combination that will allow us to offer us Leadership that our clients need during a period of great transformation towards a new world of multipant entertainment, on demand and immersive. ”