Worlddab premieres a new international logo DAB+ Radio Logo

The new logo will help improve Dab+ knowledge by consumers and will contribute clarity to manufacturers.

Free for industry interested parties for use in the DAB+ promotion among listeners, he New logo will guarantee for the first time a coherent marketing of Dab+ internationally. Available on the website of the Worlddab, The logo will improve DAB+ recognition through the borders by consumers. The logo replaces that of the black and white DAB, which has been used for more than a decade.

Germany, France, the Netherlands, Belgium and Austria are the first countries to use the logo in the marketing and point of sale material, and other countries will use it at the end of this year. It is already being used by manufacturers of domestic receptors and for cars, public and commercial broadcasters and manufacturers of original automotive equipment.

The new logo will help improve Dab+ knowledge by consumers and will contribute clarity to manufacturers, which can benefit from the growing adoption of Dab+ in Europe and outside it. It is available in full color, in black and white and inverted blank.

The new design embodies the modern and digital form of listening to the radio. Based on a universally recognized radio receiver, the logo is based on modern sources and a dynamic color palette to guarantee a consistent brand in all communication channels.

The tool kit includes design elements and strategies for air radio ads, online distribution, social media, point of sale and advertising material for the consumer. It can be fully adapted to the needs of each market, including the slogan that varies according to the country. Countries have the option of using “more radio” or developing a specific message for each country. The logo works hand in hand with the digital verification brand and other technical logos.

Jacqueline Bierhorst, vice president of Worlddab, has commented that “the new DAB+ brand has been incredibly well received and Worlddab can offer the logo and the set of tools to ensure that Dab+ has an appearance and consistent sensation throughout the world. For the new markets, the set of tools will help to launch the marketing dab+ and, for the markets Established, the logo will be available for those who wish to use it.