Deluxe Spain will use Panasonic OLED panels in film post-production

Migue Amoedo, winner of the 2016 Goya Award for 'La Novia' and director of photography for 'La casa de papel', explains the secrets to achieving the best image quality in a film and turning productions into a success.

Panasonic and the Hollywood giant Deluxe have signed a collaboration agreement in Spain through which colorists, image experts and post-production engineers from Deluxe Spain will use the new generations of OLED televisions FZ950 and FZ800 from Panasonic in the post-production workflow of your films.

Thanks to this agreement, Panasonic's FZ950 and FZ800 OLED televisions will be used in Deluxe Spain as part of the workflow in the post-production of audiovisual content, which "represents a milestone for a television designed for home use," he highlighted. Jordi Rincon, Marketing Manager de TV de Panasonic.

"The job of a colorist is to paint images electronically, working with directors and cinematographers to create the color that was recorded during filming and adapt it to the tone and feel that the director is looking for to tell his story. At Panasonic we are proud that Deluxe Spain uses our OLED televisions as monitors in its facilities, which demonstrates Panasonic's commitment to developing televisions capable of offering image quality that meets the strict requirements of the professional environment," added Rincón.

Juanjo Carretero, technical director of Deluxe Spain, has acknowledged feeling excited about the collaboration "with Panasonic, for its commitment to fine-tune and rigorously test television technology. After testing them, we are convinced of their high performance in post-production and in front of the consumer."

Within the framework of the agreement, the director of photography Migue Amoedo and colorists from Deluxe Spain have revealed the secrets to achieving the best image quality in a film and turning their productions into a success, with the support of Panasonic televisions. During the round table, held this morning, they explained their experience with Panasonic's OLED technology and analyzed the characteristics that make the OLED television ranges, such as the EZ1000, FZ950 and FZ800, monitors within the post-production workflow of both films and television series.

Amoedo, winner of the 2016 Goya Award for The Bride and director of photography The Money Heist, awarded the International Emmy Award in the category of best drama, has highlighted that "for us as directors of photography and creators of the image it is very important to have this type of screen. OLED technology allows the image you have created to retain all its contrast, the blacks maintain their purity and it is easier to convey the images more precisely to the viewers."

With the aim of bringing the Hollywood experience to homes, Panasonic collaborates with the best in the film industry to develop televisions capable of conveying the vision of filmmakers when creating a film or series. In this sense, OLED televisions, Panasonic's flagships, have completed a rigorous adjustment process with Hollywood directors, cinematographers and colorists to ensure that the image retains all its quality and the experience at home is as faithful as possible to how it was conceived by its creators.

Top colorists, imaging experts and engineers from Deluxe's ​​post-production companies (Company 3, EFILM and Encore) have worked closely with Panasonic to tune and test the EZ1000 and EZ950 Pro 4K OLED TVs.

Panasonic's new generation of OLED TVs, like the EZ1000, combine newly developed technologies to create the most spectacular TV ever launched on the market. Includes the new generation OLED HDR panel; he Studio Color HCX2 advanced processor (capable of delivering the widest range of colors with maximum precision) and twice the brightness of conventional OLED TVs, melting absolute black levels to produce levels of dynamic range above those required for HDR10+ quality accreditation.

Likewise, they present a new HDR brightness enhancer Designed to optimize HDR image quality in brightly lit rooms. Dark scenes, which may be difficult to view in these conditions, are optimized in order to increase luminance in low brightness areas. They also incorporate the Absolute Black filter that absorbs ambient light and reflections to further ensure that the part of the image that should look black actually looks black, showing a real and pure black.

Studio Color HCX2 Processor

Thanks to technologies used by Panasonic in the professional division's monitors for film recording, such as 3D LUT (Look Up Table), OLEDs are capable of reproducing some colors with the greatest precision in the history of television worldwide. As a culmination of decades of technological know-how derived from the production of plasma televisions, the Studio Color HCX2 processor Panasonic offers unprecedented precision for color nuances and exceptional clarity on the OLED HDR panel.

With extreme color accuracy, unprecedented black detail and high brightness, Panasonic 4K PRO HDR OLEDs are well equipped for support HDR format requirements. They are also compatible with HDR10+, the minimum industry standard for a high dynamic range display, which is required on all UHD Blu-ray content and is used by many streaming services such as Netflix or Amazon Video.

Additionally, by supporting the hybrid Log Gamma (HLG) HDR format (such as that developed by the BBC and Japan's NHK), Panasonic unequivocally shows its commitment to the latest technology that will underpin the future of television.

Ultra HD Premium and THX Certification

Panasonic OLED TVs, specifically the EZ1000 and EZ950 models, meet the strict standards of the highest specifications Ultra HD Premium de la UHD Alliance.

The UHD Alliance (UHDA) group - made up of major movie studios, consumer electronics manufacturers, content distributors and technology companies - has evaluated the EZ1000 and EZ950 OLEDs against tough image performance criteria. This ranges from resolution and High Dynamic Range (HDR) performance to image accuracy, among other technical aspects.

Both OLED TVs have also obtained 4K certification from a renowned independent quality assurance group, THX. This is a recognition of image quality and precision that few televisions achieve.

cinematic sound

Image quality is crucial, but it only tells half the story. That is why, complementing the spectacular visual performance of OLED, the audio quality is also exceptional. With the intention of providing the OLED television with the best sound, Panasonic has developed an audio system in both models in which the engineers at Technics have been involved, achieving an incredible calibration of the sound.

Engineers from the prestigious Technics brand have also been involved in every stage of audio system development, from mechanical and electrical circuit design to sound tuning.