Mediapro Labs: the new talent incubator of the Mediapro group

The new content label aims to identify audiovisual digital talent with which to partner to produce new ideas and formats.

Mediapro presented this Tuesday Mediapro Labs, Mediapro's new content seal, which aims to identify new digital audiovisual talent with which to partner to produce new ideas and formats, connecting the different divisions of the group with the community of independent creators.

The objective is explore new formats and narratives and produce at least one audiovisual project in categories such as fiction, entertainment program, documentary series, e-sports and podcast.

Mediapro Labs will be codirected by Maya Maidagan, director of digital content at Mediapro, and by Javier Calvo and Javier Ambrossi. “Los Javis” will be especially involved in the selection of fiction projects, and through their production company SUMA LATINA, in the co-production with MEDIAPRO of the winning project, of which they will also be executive producers.

Javier Méndez Zori, content director at Mediapro, highlighted that for the audiovisual group "creative talent is an absolute priority. In a world in which digital natives will soon become the largest audience, Mediapro seeks to be in contact with young creators and carry out innovative projects."

For her part, Maya Maidagan explained that Mediapro Labs is a meeting place between the community of independent creators and Mediapro, and also a development program. "It is undeniable that our industry has to make changes to adapt to the radical disruption that the content business is going through and Mediapro Labs is one of the Mediapro group's bets in this sense. Innovating in audiovisuals is risky because production is expensive, but Mediapro Labs wants to say YES to innovative, different projects," he added.

Open Day

The permanent headquarters of Mediapro Labs, on Maratón 11 street in Madrid, will be inaugurated next December 18 with a Open Day. It has an auditorium, set, workstations and networking area. In that space, Mediapro Talks will be periodically scheduled, given by leading professionals in the sector. Mediapro Labs will also have its space in Barcelona, ​​where, periodically, proposals will be selected and creators in the area will be advised.

Prominent professionals in the sector and young creators will act as godmothers and godfathers, as mentors, sponsoring projects and actively participating in the Mediapro Talks talks. Javier Olivares has already confirmed his participation (The Ministry of Time), Thais Villas (journalist and presenter), Quique Peinado (journalist, writer and presenter), Facu Díaz and Miguel Maldonado (Don't get involved in politics), Carmen Aguilera (director of The Intermediate), Ibai Llanos (LVP caster) and Esty Quesada (responsible for Looser by Flooxer). In addition to the godfathers and godmothers, creators such as Sr Forfast, Kiron, Abi Power, Toni Emcee, Gominuke, Kikillo, Juan Arroitia, Isaac F. Corrales and Living Postureo also attended the Mediapro Labs presentation.

On the web mediaprolabs.tv, creators will be able to access all the information about the incubator, the space, the events agenda and the platform where they can propose their projects.