Tv Time acquires Mediamorph, reinforcing the presence of the learning machine on television

Mediamorph tracks and accounts for more than two billion global TVOD, SVOD and AVOD transactions annually across more than 1,200 platforms and manages more than 20 million pieces of content.

TV Time, one of the leading film and television tracking platforms, has announced the acquisition of Mediamorph. The cloud platform Content Value Management (CVM) Mediamorph is present in the largest entertainment companies in the world. The acquisition will drive growth for Mediamorph and TV Time and increase customer value through data-driven solutions.

TV Time offers multinational media companies and content creators a global, multi-platform view of television and film. The engines of audience data and machine learning from TV Time offer unique value to these companies, helping them better understand their audiences and allowing them to make more strategic decisions related to the marketing, programming, packaging and licensing of their content.

Mediamorph's content value management platform provides more than two-thirds of all global digital transaction revenue for the film and television industries. Mediamorph tracks and accounts for more than two billion global TVOD, SVOD and AVOD transactions annually through more than 1,200 platforms and manages more than 20 million content available from suppliers and distributors. Founded in 2008, the New York-based company orchestrates and optimizes the digital businesses of more than 50 of the largest media and entertainment companies, including all of the major Hollywood studios, major broadcasters and the world's largest global operators.

Richard Rosenblatt, cofundador y CEO de TV Time, comenta que “juntas, nuestras empresas ofrecen una escala global sin precedentes combinada con capacidades de datos únicas, para maximizar las oportunidades de ingresos de nuestros clientes a través de miles de plataformas en más de 150 países. Con esta adquisición, aceleraremos nuestro crecimiento e invertiremos en la plataforma CVM de Mediamorph para construir características que proporcionen una ventaja competitiva a nuestros clientes en este mercado de contenido cada vez más fragmentado”.

Rob Gardos, CEO of Mediamorph, highlights that "at the epicenter of the entertainment industry, Mediamorph's CVM platform offers speed, flexibility and cost-effective options that allow the largest media companies to better distribute, acquire and monetize their content. This becomes even more powerful when TV Time's artificial intelligence and analytics capabilities are combined. The combination of Mediamorph and TV Time will not only help our clients increase their revenue, but will also enable better user experience, personalization and customer engagement that were not available before. available on the market.”

The growth of OTT platforms has transformed consumer video consumption. There is an unprecedented and growing volume of content with a host of new streaming services launching next year. As a result, content monetization has become increasingly complex as the global market becomes more competitive and fragmented.

TV Time data focuses on experiential television and in understanding how consumers engage with content. TV Time helps clients understand the “why behind the ratings” and viewers' emotional reaction to a series, episode, character or movie, providing clients with valuable sentiment data to demonstrate how their content is more relevant and therefore more engaging to an audience than what a traditional rating can show.

La combinación de la visión del consumidor de TV Time con el sistema de gestión de contenidos de Mediamorph permite un nuevo tipo de toma de decisiones informada para los compradores y vendedores de contenidos. El conocimiento creado por la unión de las dos empresas permitirá a los clientes distribuir su contenido de forma más eficiente en todo el mundo, lo que se traducirá en un aumento de los ingresos por su contenido.

Rosenblatt adds that “in this new world of streaming, where traditional 'ratings' are no longer useful, the combination of Mediamorph and TV Time's insights will allow our clients to make near real-time decisions about current licensed content, as well as future licensing opportunities in the global content economy.”

As part of the acquisition, the combined companies will operate under the Whip Media Group name and will have offices in New York City, Los Angeles, London, Amsterdam and Paris.