2btube reaches 1.2 billion views per month

With five years of life, 2btube already has a presence in 5 countries: Spain, Mexico, Ecuador, Colombia and the United States.

2btube, a Spanish media group specialized in connecting with young audiences, celebrates its fifth anniversary. In just five years of existence, it has a global audience of more than 1.2 billion views per month y 425 million followers, of which 70% are under 34 years old.

The journey of 2btube began in November 2014, the result of a conversation between friends in which its two founders, Bastian Manintveld y Fabienne Fourquet, they realized that young people were no longer consuming content on traditional platforms and that - although there were many Spanish-speaking creators and the content published on new consumer platforms such as YouTube achieved important audiences - the companies and professionals around this ecosystem had moved to a relatively small scale.

Together with a small team of 12 people, 2btube set out to professionalize the sector and establish the foundations of what could become a large media company. For its founders, each talent is, in itself, a means of communication with the capacity to reach millions of viewers and, given the advances in audiovisual consumption, the opportunity was perfect.

"We wanted to be a key player in the paradigm shift in audiovisual consumption. We like to think that we revolutionized the audiovisual market just as the large production companies did with cable at the time, we had to compare ourselves with the largest and aim high," explains Bastian Manintveld, executive president of the company.

The growth was spectacular and in the first half of 2015 the expansion to the rest of the Spanish-speaking territory began. Currently, 2btube has two offices in Spain, one in Mexico, one in Colombia, one in Ecuador and one in the United States.

In 2016, 2btube expanded its market through two new thematic specialties: 2bkids, which focuses on children's and family content and brands, and 2btunes, a division to develop and optimize music content on digital platforms.

In the following two years, and with the aim of offering complete support in products related to YouTube, two new divisions: 2bservices, to offer services to companies, creating and managing their YouTube channels; and 2bads, which allows the client to purchase advertising on 2btube channels directly, ensuring brand safety.

With these two new specialties, 2btube integrated all services around YouTube: from video production to professional channel management and activation of Paid Media campaigns, which join the services it already offered previously.

Already this year and with great knowledge of YouTube as a digital platform, 2btube has opened up to new content platforms. While it is true that he had already worked with portals such as Playz or mtmad, it was not until 2019 when he really opted for premium productions. Thus, in January, it acquired the majority of Touché Films, an Ecuadorian production company that created Enchufe.tv, the number 1 Spanish-language comedy channel in the world, and reached agreements with companies such as LACO or MoJo Global Arts.

Last October, it announced two other new agreements: one with Facebook, que la ha convertido en la única productora española en crear contenido para Facebook Watch, y otro con YouTube, para lanzar la primera producción en Latinoamérica para YouTube Originals. Por si eso fuera poco, hace un par de semanas, estrenaba su primera película, Dedicada a mi Ex, que ya se ha convertido en la película ecuatoriana más vista en cines de la última década, y firmaba una alianza con You First Sports para la creación de Knot, una división especializada en contenidos deportivos.

“El crecimiento de estos cinco años es fruto de nuestro esfuerzo constante por conocer y entender a las nuevas generaciones. Para nosotros es muy importante transmitir a nuestros clientes cuáles son las nuevas tendencias de consumo audiovisual para lograr ofrecerles servicios no solo lo más adaptados posible a sus necesidades sino también lo más actualizados al nuevo ecosistema”, afirma Fabienne Fourquet, CEO del grupo.

En la actualidad, 2btube cuenta ya con un equipo de más de 100 personas y, solo en España, representa y asesora a más de 500 talentos, entre los que destacan: Makiman (12,1M de seguidores), El Churches (6M de seguidores) y Patty Dragona (5,4M de seguidores). Acumula más de 1.978 vídeos producidos entre los creados para canales propios, como Draw my life o Campeones, y para canales de marcas como PlayStation España o Mahou Cinco Estrellas. Además, trabaja con más de 250 marcas, como Netflix, AliExpress, IMC Toys, Google, Ecovidrio y Showroomprivé, que confían en la compañía para la creación de branded content y para la gestión de sus canales.

Bastian Manintveld lo tiene claro: “en los próximos años nuestro objetivo seguirá siendo el mismo: adaptarnos y evolucionar junto con el mercado y entender y ofrecer contenido interesante para el público joven”.