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https://www.panoramaaudiovisual.com/en/2020/03/17/universal-estrenara-peliculas-simultaneamente-cines-streaming-por-el-coronavirus/

Universal will release its films simultaneously in theaters and streaming due to the coronavirus

The Hollywood studio thus skips the usual 90-day window from when a film hits theaters until it can be seen on television.

The Invisible Man (Universal)

Universal Pictures will make its films available to homes on the same day they are released in movie theaters around the world as a result of the current circumstances resulting from the pandemic. coronavirus COVID-19.

The DreamWorks Animation film Trolls World Tour, which is scheduled to premiere on April 10 in the United States, will be the first production to be released under this new mode Day-and-Date.

Universal will also make available to viewers films that are already in theaters such as The Hunt, The Invisible Man y Emma.

These films will be available on popular on-demand services for a 48-hour rental period at a retail price of approximately $19.99 in the US and the equivalent price in international markets.

Jeff Shell, CEO de NBCUniversal, ha destacado que “dada la rápida evolución y los cambios sin precedentes en la vida diaria de los consumidores durante este difícil momento, la empresa consideró que ahora era el momento adecuado para ofrecer esta opción tanto en el hogar como en los teatros. NBCUniversal continuará evaluando el entorno a medida que las condiciones evolucionen y determinará la mejor estrategia de distribución en cada mercado cuando cambie la situación única actual”.

"Rather than delaying these films or releasing them into a challenging distribution landscape, we wanted to offer an option for people to watch these titles at home that is both accessible and affordable. We hope and believe that people will continue to go to the movies in theaters where it is available, but we understand that for people in different areas of the world that is becoming less possible," Shell said.

By, Mar 17, 2020, Section:Cine, Business

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