This is how the deepfake of Lola Flores was made for the spot 'With a lot of accent'

Thanks to technology based on artificial intelligence, Ogilvy and Metropolitana conceive a campaign “starring” a deepfake of Lola Flores 25 years after her disappearance.

The brewery Cruzcampo has given the bell with the campaign on television With a lot of accent. Developed by the agency Ogilvy and post-produced in Metropolitan, the campaign has brought the great Lola Flores back to life.

Thanks to technology based on artificial intelligence, probably the first Spanish influencer, addresses the new generations with a universal message to value the pride of being who we are, and the differences that each of us have to empower diversity.

To give life to Lola Flores, it took more than 5,000 images (mainly recorded in the 80s and 90s from different perspectives) and a laborious process of composition and post-production in which Lola Flores' daughters, Lolita and Rosario, have contributed to give shape and achieve a hyperrealistic result.

All of these images, which were fed to the artificial intelligence, corresponded to different moments in the life of the “Pharaoh” so the creative team had to focus on an iconic period, around the artist's 50th birthday.

Configuring eyes, eyebrows, chin... left modeling a “mask” in 3D which would later be placed on the face of an actress that functioned as a “mold” on which a “surgical” framework would be woven that would recreate Lola's face.

All this work was carried out with the help of two softwares: FaceSwap, an open source solution based on TensorFlow, Keras and Python; and DeepFaceLab, used for details and final touches.

The campaign has included the production of Primo, under the direction of Eric Morales and photo address of Benoit Soler, con Rocio Perez y Ester Roman in the edition.

The color was in the hands of Marc Morató while the VFX was in charge Lluisa Cuchillo, Ivan Iniesta, Patricia Fernandez y Dani Segura, con Nico Roig in front of the cgi-artist. The sound has been post-produced in The Lobby.

Lola, Lolita, Lola…

The final point was made by Lolita Flores giving voice to her mother through an address that once processed has the timbre and unmistakable accent of the Flores matriarch.

In the spot, the new generations are represented by the project born at the Seville Art School, Habla Tu Andaluz, those responsible for the electronic music and folklore that accompanies the spot, Califato 3/4, and the young artist María José Llergo, who talks with Lola at the end of the piece.

He spot

Making of

https://www.youtube.com/watch?v=BQLTRMYHwvE

ByDRAFTING, Feb 9, 2021, Section:Postpro, Television, TV Production

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