93% of Portuguese homes already have pay television
ANACOM estimates the number of households that have a pay television service in Portugal at 4.2 million, 163,000 (+4%) more than the previous year.
According to the latest report from the regulatory body for telecommunications in Portugal, ANACOM, in 2020, 93.2% of households had a pay television signal distribution service, which represents an increase of 5.4 percentage points compared to the previous year.
The number of pay television subscribers reached 4.2 million, 163,000 (+4%) more than the previous year. ANACOM has not detected any statistical effect of the COVID-19 pandemic and the migration process to digital terrestrial television (DTT) on the evolution of the number of subscribers to this service.
The growth of pay television in Portugal was due to offers supported by fiber optics (FTTH), which registered 276,000 more subscribers compared to 2019 (+14.4%), reaching 2.2 million subscribers. This growth is due not only to the acquisition of new clients, but also to the transfer to FTTH of clients who previously received assistance on other networks.
Since 2018, fiber optics have been the main form of access to this service, reaching a share of 51.6% at the end of 2020. This is followed by cable television (31.1%), DTH (10.6%) and ADSL (6.8%).
At the end of 2020, MEO was the provider with the largest share of TVS subscribers (40%), followed by the NOS Group (39%), Vodafone (17.3%) and NOWO (3.5%). In the residential segment, the NOS group maintains the largest share (39.8%), followed by MEO (38.6%), Vodafone (17.6%) and NOWO (3.9%).
Vodafone and MEO were the providers that, in net terms, attracted the most subscribers compared to the same period of the previous year, having increased their shares by 1.1 and 0.4 percentage points, respectively. On the other hand, shares of Grupo NOS (-1.1 percentage points) and NOWO (-0.4 percentage points) decreased.
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