BT uses Blackbird for cloud-native video publishing

Blackbird will work with BT to rapidly deliver VOD content produced from BT's live broadcasts, significantly improving speed and efficiency.

The British BT you have chosen the cloud video editing platform of Blackbird for the cloud native video publishing ultra-fast and sustainable.

Blackbird technology provides quick access to video content for easy creation of clips, highlights and full-length content for multiple devices and platforms. It enables businesses to scale effortlessly, drive significant productivity improvements, and help meet sustainability and carbon reduction goals thanks to the platform's highly efficient cloud-native architecture.

BT to deploy Blackbird for editing and publishing of content High-performance and scalable in the cloud for your media operations. Working closely with the Head of Content Operations, Pete Harvey, the Content Operations team will use Blackbird to access and edit multiple live streaming streams of sports and other content for the rapid production of assets for downstream distribution to over the top (OTT) and video on demand (VOD) channels for viewers to enjoy.

The CEO of Blackbird, Ian McDonough, is delighted "to have such a significant and innovative company as BT as a new customer. The aim is to work with BT on the rapid delivery of VOD content produced from BT's live broadcasts and Blackbird will significantly improve speed and efficiency, providing end customers with access to content on a shorter timescale. Furthermore, with BT's increasing focus on remote working and migration to cloud architecture, the flexibility, resilience and carbon efficiency of the technology “Blackbird makes us an excellent and future-proof fit.”