The merger between WarnerMedia and Discovery will be known as Warner Bros. Discovery.

Warner Bros. Discovery will be the brand under which the WarnerMedia and Discovery catalogs will be united.

The Warner Bros. Discovery name seeks to “honor, celebrate and elevate” the “world’s most historic” creative studio and unite it with Discovery’s non-fiction content. The tagline chosen by the new company includes the iconic line from The Maltese Falcon: “The stuff that dreams are made of.” It represents, according to the brand, “a further homage to the rich legacy of Warner Bros. and the focus of what the proposed company will be.”

In May, AT&T and Discovery reached a definitive agreement to combine WarnerMedia’s entertainment, sports and news assets with Discovery’s core international entertainment and sports businesses.

200,000 hours of content

The content company will have 200,000 hours of content and will bring together more than 100 brands, including HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC, Animal Planet and ID, among others.

As of today, Warner Bros. Discovery has already revealed that, beyond serving as a hub for all these brands, the union will allow them to increase investment in original content and programming; create opportunities for underrepresented and independent storytellers; and drive greater investment in “high quality, family-friendly” non-fiction content.

First statements

David Zaslav, president and CEO of Discovery, and future CEO of Warner Bros. Discovery, unveiled the new name to WarnerMedia employees from Warner Bros. Studios in Burbank, Calif.

Zaslav presented the key features of the new company: “Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about. We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.”