Disney+, the platform that grew the most in Spain in the last quarter

GECA, the Audiovisual Communication Studies Office, has once again measured the consumption, habits and preferences of users through the 10th edition of its OTT Barometer.

This study is based on an exhaustive survey of a total of 1.000 personas, over 18 years of age, who have access to the main video on demand platforms that exist in our country. This edition takes the pulse in terms of platforms and consumption in the third quarter of 2021, having carried out the field work of October 4 to 11.

Netflix, with a 73.1% share (+1.6 points more than in the previous quarter), maintains the leadership with its second best historical figure, followed again closely by Prime Video (69,9%; +1,5). Disney+, with a 29,2%, is positioned as the platform that is growing the most, with a increase of 3.7 points compared to the previous wave. With only a year and a half in the Spanish market, it maintains its natural growth process, benefiting, among other factors, from the premiere of new series and its entry into Vodafone's Home TV combo. Furthermore, for the first time it is ahead of HBO (21,4%), which suffers a decrease of 5.1 points and falls to the lowest mark since GECA carried out its study. Atresplayer maintains its record intact from the 9th wave of the OTT Barometer (6,7%) and remains that way with a comfortable lead over Mitele Plus (4,7%; +0,9).

The conglomerateOthers” (11.7%, +3.9), a space that includes entertainment and sports brands such as DAZN, Filmin, AppleTV+, StarzPlay, Rakuten o FlixOlé, among others, continues to rise, in an increasingly fragmented market. What's more: it reaches a new record, driven by the results of DAZN (8,1%). For its part, Movistar+ It barely changes its brand in the version IPTV+satellite (29,8%; +0.6), while its purely OTT variant, Movistar+ Lite, four tenths are left (5,8%; -0,4).

La casa de papel, most viewed series

The Money Heist (35.4%; +10) regains first place among the most viewed series on platforms, after three waves without achieving it, thanks to the premiere of its 5th season in Netflix. It's about your second best historical data within the GECA study. Move from this position to The one that is coming (28.3%), which drops to second place and subtracts eight tenths from the previous wave. The podium completes it The Good Doctor (27.5%; +5.1), a series that sneaks into the Top 3 for the first time.

Among the new features, stands out The Squid Game which, with an outstanding 18.7% audience share, enters directly into 11th place in the ranking above other titles such as Lupin (18,4%) o Queen's Gambit (17.2%). Korean fiction is followed by Nine Perfect Strangers (7,2%) y A place to dream (5.5%) in regards to new releases collected in this edition of the study.

The 5 most viewed series in Netflix in this third quarter of 2021 they are, in this order: La Casa de Papel, Elite, The Squid Game, Lupine y Queen's Gambit. In Prime Video, they lead the ranking The one that is coming, The Boys, The Town, The Handmaid's Tale y Grey's Anatomy; in Movistar, Iron, The Simpsons, Young Sheldon, The Plague y The one that is coming. The Mandalorian remains unbeatable in Disney+. They follow him The Simpsons, Loki, Falcon and the Winter Soldier, y Scarlet Witch and Vision (WandaVision). Finally, in HBO stand out The Handmaid's Tale, Game of Thrones, Homeland, Chernobyl y 30 Coins.

Usability and access to various platforms

In this tenth wave of the OTT Barometer, GECA has asked users about the browsing experience and usability of the platforms they have ever used. Netflix, Prime Video y Disney+ are the best rated in these aspects (ease of moving through the menus, organization and clarity of the content offered, playback quality, title search, use of subtitles...) with a 85.1%, 74.8% and 73.3%, respectively, who consider it good or excellent. In the case of Netflix, the percentage of users who consider their experience to be excellent stands out at a large 49.2%.

These three platforms are also the ones that offer the most interesting series recommendations for users. More than half of the users who have used Netflix (57.3%) and Prime Video (50.7%) say that they usually pay attention to the suggestions offered by these platforms, a percentage that stands at 44.7% in the case of Disney+.

On the other hand, the percentage of users who have two platforms or more rises to 67.5% (2.2 points), obtaining the second best data of the 10 waves carried out so far, only behind that registered in the 4th wave (69.9%, in May 2020), in full confinement due to the State of Alarm. Of these, the percentage of users with access to three platforms (40.7%) is remarkably close to that of those who only have two (47.4%).