Disney+, the platform that grew the most in Spain in the last quarter

GECA, the Audiovisual Communication Studies Office, has once again measured the consumption, habits and preferences of users through the 10th edition of its OTT Barometer.

This study is based on an exhaustive survey of a total of 1.000 personas, over 18 years of age, who have access to the main video on demand platforms that exist in our country. This edition takes the pulse in terms of platforms and consumption in the third quarter of 2021, having carried out the field work of October 4 to 11.

Netflix, with a 73.1% share (+1,6 puntos más que en el trimestre anterior), mantiene el liderazgo con su segundo mejor dato histórico, seguido de nuevo de cerca por Prime Video (69,9%; +1,5). Disney+, with a 29,2%, se posiciona como la plataforma que más crece, con un incremento de 3,7 puntos respecto a la oleada anterior. Con solo un año y medio en el mercado español, mantiene su proceso de crecimiento natural beneficiada, entre otros factores, por el estreno de nuevas series y su entrada en el combinado TV Hogar de Vodafone. Además, por primera vez se sitúa por delante de HBO (21,4%), que sufre un descenso de 5,1 puntos y cae a la marca más discreta desde que GECA realiza su estudio. Atresplayer mantiene intacto su registro de la 9ª oleada del Barómetro OTT (6,7%) y se mantiene así con una cómoda ventaja sobre Mitele Plus (4,7%; +0,9).

El conglomerado “Others” (11,7%, +3,9), espacio en el que se engloban marcas de entretenimiento y deportes como DAZN, Filmin, AppleTV+, StarzPlay, Rakuten o FlixOlé, entre otras, sigue subiendo, en un mercado cada vez más fragmentado. Es más: alcanza un nuevo récord, impulsado por los resultados de DAZN (8,1%). For its part, Movistar+ apenas altera su marca en la versión IPTV+satélite (29,8%; +0,6), mientras que su variante puramente OTT, Movistar+ Lite, se deja cuatro décimas (5,8%; -0,4).

La casa de papel, serie más vista

The Money Heist (35.4%; +10) regains first place among the most viewed series on platforms, after three waves without achieving it, thanks to the premiere of its 5th season in Netflix. It's about your second best historical data within the GECA study. Move from this position to The one that is coming (28.3%), which drops to second place and subtracts eight tenths from the previous wave. The podium completes it The Good Doctor (27.5%; +5.1), a series that sneaks into the Top 3 for the first time.

Among the new features, stands out The Squid Game which, with an outstanding 18.7% audience share, enters directly into 11th place in the ranking above other titles such as Lupin (18,4%) o Queen's Gambit (17.2%). Korean fiction is followed by Nine Perfect Strangers (7,2%) y A place to dream (5.5%) in regards to new releases collected in this edition of the study.

The 5 most viewed series in Netflix in this third quarter of 2021 they are, in this order: La Casa de Papel, Elite, The Squid Game, Lupine y Queen's Gambit. In Prime Video, they lead the ranking The one that is coming, The Boys, The Town, The Handmaid's Tale y Grey's Anatomy; in Movistar, Iron, The Simpsons, Young Sheldon, The Plague y The one that is coming. The Mandalorian remains unbeatable in Disney+. They follow him The Simpsons, Loki, Falcon and the Winter Soldier, y Scarlet Witch and Vision (WandaVision). Finally, in HBO stand out The Handmaid's Tale, Game of Thrones, Homeland, Chernobyl y 30 Coins.

Usability and access to various platforms

In this tenth wave of the OTT Barometer, GECA has asked users about the experiencia de navegación y usabilidad de las plataformas que han utilizado alguna vez. Netflix, Prime Video y Disney+ son las mejor valoradas en estos aspectos (facilidad para moverse por los menús, organización y claridad del contenido ofertado, calidad de reproducción, búsqueda de títulos, uso de los subtítulos…) con un 85,1%, un 74,8% y un 73,3%, respectivamente, que la consideran buena o excelente. En el caso de Netflix, el porcentaje de usuarios que consideran su experiencia como excelente destaca con un gran 49,2%.

These three platforms are also the ones that offer the most interesting series recommendations for users. More than half of the users who have used Netflix (57.3%) and Prime Video (50.7%) say that they usually pay attention to the suggestions offered by these platforms, a percentage that stands at 44.7% in the case of Disney+.

On the other hand, the percentage of users who have two platforms or more rises to 67.5% (2.2 points), obtaining the second best data of the 10 waves carried out so far, only behind that registered in the 4th wave (69.9%, in May 2020), in full confinement due to the State of Alarm. Of these, the percentage of users with access to three platforms (40.7%) is remarkably close to that of those who only have two (47.4%).