PRISA Media reinforces its position in Catalonia

In order to advance in the consolidation of its structure and position in Catalonia, PRISA Media has appointed Jaume Serra as delegate at the same time that Jordi Finazzi will assume the regional direction of the SER.

Serra (Vila-sacra, Girona, 1967) has a degree in Advertising and Public Relations and a Master in Organization Management in the Knowledge Economy, as well as the author of different publications on radio. After more than thirty years linked to Cadena SER, since 2018 Serra was director of SER Catalunya and Ràdio Barcelona. He has also been president of Unió Ràdio del Pirineu and director of Content at SER Catalunya, general secretary of the Ondas Awards and director of Ràdio Girona and Ràdio Lleida, among other positions. From now on, he will serve as institutional representative of PRISA Media, and will coordinate the media in Catalonia, which include El País, Cadena SER and AS, acting as a meeting point between business and editorial management needs.

The position that Serra held until now will be assumed by Jordi Finazzi (Girona, 1965), who was currently director of the SER in Cantabria. Finazzi has a degree in Business Management and Administration and an EMBA from IE Business School. He has developed a large part of his professional career in the Group, where he has been general director of PRISA Música, director of digital businesses and for almost 15 years he has worked as general director of radio in France and Central America and has been responsible for the Musical stations in Latin America for PRISA Radio.

Throughout his professional career he has also held various positions of responsibility in radio in Catalonia. Now he will lead the radio division with the most programmatic offerings in the Catalan market, made up of SER, SER Catalunya, the Los40 and Dial networks.

On the other hand, Michael Noguer will continue as head of EL PAÍS in Catalonia and Santi Gimenez as AS delegate.

This reorganization comes after the restructuring carried out by PRISA this year, with which all media were integrated into a single business unit under the PRISA Media brand and under the executive presidency of Carlos Núñez. The company seeks to guarantee digital transformation, make better use of its brands and businesses, in addition to implementing, with the creation of a more agile structure, a more transversal and collaborative work culture that enhances all its means.