LiveU - Rocky IV - Premier

Broadcast Management Group (BMG) produced the premiere of the definitive version of Rocky IV using the LiveU LU800 solution.

The event consisted of a 20-minute pre-show live from the Philadelphia Film Center, followed by a 25-minute Q&A session with star, screenwriter and director, Sylvester Stallone. The film was then re-screened to audiences at more than 700 Fathom Events theaters across the United States.

LiveU - Rocky IV - Premier - ProducciónThe production, powered by BMG in collaboration with MGM Studios, was produced with eight broadcast cameras from Grass Valley, plus two additional cameras on the red carpet. BMG general manager Todd Mason directed the live broadcast on-site from BMG’s REMI One mobile unit. Signals were sent from two LU800 field units to BMG’s REMI broadcast center in Las Vegas. Once produced, the content was distributed live to all Fathom theaters.

Mike Savello, the LiveU vice president of sales for the Americas, is completely pleased to have been a part of this celebration of the Rocky IV legacy: “We are thrilled to provide live transmissions of the special event commemorating the anniversary of Rocky IV and the franchise’s message of unwavering determination to fulfill one’s dreams. The LU800’s ability to transmit four fully frame-synced full-HD feeds from a single portable unit changes the economics of remote production and gives companies like BMG the ability to deliver high-quality live content to movie screens, televisions and mobile devices.”

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For • 22 Nov, 2021
• Section: Mobile TV