Chanel's third place in Eurovision brings together 6.8 million viewers (50.8%)

The final of Eurovision Song Contest 2022 in RTVE It had an average audience of 6,835,000 viewers (50.8%), the edition with the highest audience share since Rodolfo Chikilicuatre 14 years ago. Furthermore, this is the fourth best share data for a Eurovision final since audiences have been measured, only surpassed by Rosa (2002), Beth (2003) and Chikilicuatre himself (2008).

Las close votes, which gave victory to Ukraine, were the most viewed of the day, with an average of 7,942,000 viewers (61.3%). Until 11,441,000 viewers They contacted at some point The 1 to follow this decisive moment. Spain's performance, which took place from 9:59 p.m. to 10:03 p.m., gathered a total of 7,356,0000 spectators. However, the most viewed minute of the day It was for Eurovision, when at the end of the gala the winner of this edition was revealed (24.57 hours) with 8,853,000 viewers (71,6%).

Beyond conventional television, the final was followed last night live through RTVE.es by 542,000 unique visitors, a 125% more than in 2021 and 146% more than in 2019. Although 95% was carried out through the La 1 signal, this year the alternative digital broadcast of Eurodramas and Comedies It registered a total of 148,535 views, 44.7% of them on RTVE Play.

The live broadcasts broadcast yesterday both on RTVE.es and on social networks reached 1.1 million views, 91.4% through RTVE Play. Nearly 179,147 unique visitors connected with the minute-by-minute narration of the final, 3.5% more than the previous year and multiplying the monitoring data in 2019 by 4.7.

During this last week, 2.3 million users have visited Eurovision content on RTVE.es, showing an increase in interest compared to 2021, growing by 13% and increasing traffic by 52% compared to 2019.

Twitch and global trending topic

One of the innovations of RTVE for this edition has been the launch of a channel Twitch in which the streams have been broadcast Eurodramas and Comedies and the program Stage Calling’. Specifically, the first space obtained 61,000 live views on YouTube and 21,000 on Twitch. Also RNE broadcast live on Facebook, exceeding 1,000 views.

RTVE profiles on social networks achieved 74 million impressions y 38 million video views in this latest edition of Eurovision. The most viewed video on RTVE social media are the 34 seconds exclusive of the Chanel rehearsal with more than 2 million views y 168,000 likes and TikTok. With more than 2 million impressions and 660,000 views, the video welcoming Chanel hours before the final published on the Eurovision RTVE Twitter profile also stands out. Furthermore, the hashtag #Eurovision was a trending topic in Spain and world number one for 8 hours.

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