Christie acquires Brass Roots Technologies, a company specializing in optics

Brass Roots Technologies, a company specialized in consulting and engineering design of advanced optics and electronics for high-performance imaging and display systems, has been purchased by Christie.

Zoran Veselic, president and chief technology officer of Christie, believes that this acquisition will help “diversify and advance Christie's own engineering capabilities.” All current employees of Brass Roots Technologies, which will begin operating at its headquarters under the Christie name, will continue in this new stage.

Since its creation in 2009, Brass Roots Technologies has been at the forefront of innovation, always according to Christie herself. His experience focuses on the development of differentiated solutions that integrate advanced optics, mechanics and electronics, and has varied industry knowledge including video, entertainment, imaging, medical, telecommunications, and defense/military imaging. By joining Christie, Brass Roots Technologies will be able to share its knowledge in fields such as system architecture, optical design and analysis, mechanical design, electronic hardware and FPGA firmware design (Field Programmable Gate Array), software development, in-house CNC manufacturing, prototype assembly, and functional testing and verification. Brass Roots also has experience when it comes to DLP, LCD and LCoS projection systems, LED video walls, optical digital projection systems based on lamps, LEDs, laser phosphor and laser lighting, lenses and ultra-high frame rate projection.

Frank Poradish, founder of Brass Roots Technologies, celebrates the agreement with Christie: "We are honored to join Christie in this merger of minds. We have been collaborating with Christie since the beginning of our business, more than 13 years ago, and there is nothing that fits better for us. The synergies between the two organizations will contribute to Christie's growth and increase its technological capacity in both laboratories and engineering resources"