Ross Video acquires the company D3, specialized in LED technology

The company D3 LED (Dynamic Digital Displays), headquartered in Rancho Cordova, California, with remote offices in New York, has been purchased by Ross Video.

Founded in 2006, D3 develops LED screens high quality for indoors and outdoors, as well as in LED processing, content management and playback systems that can generate, process and distribute video at scales of more than 100 million pixels in an AEPIMS system. Its solutions are used by important television networks such as ABC y ESPN, as well as by international companies such as Gap, Capital One and Victoria's Secret, among others.

Ross intends to continue expanding D3's presence in the areas of broadcast, retail y hospitality, while also pursuing other live production applications such as virtual LED and extended reality. All this, maintaining the personalized treatment that has characterized D3's customer support. Thanks to this acquisition, Ross Video plans to be able to offer an “even more complete” range of content rendering platforms, among which we will find the systems XPression, Voyager (based on Epic Games' Unreal engine) and now D3 IMS.

David Ross, CEO of Ross Video, welcomes D3, underlining his commitment to innovation. “It's great to add another world-class brand to the Ross family, and I look forward to our R&D teams collaborating and helping our customers overcome their creative, business and technical challenges,” he said. On the other hand, Meric Adriansen, nuevo vicepresidente de Ross D3 LED, afirma: “Estamos muy ilusionados con el futuro y con las ventajas que nuestra experiencia técnica combinada ofrecerá a nuestros clientes. Nos centraremos en crear productos que permitan a nuestros clientes comunicarse mejor con sus clientes. Ya sea para captar más miradas, contar una historia más convincente o entretener y educar mejor, Ross D3 LED estará ahí en cada paso del camino”.