Squirrel acquires the Pretopay platform and the company specialized in tipsters Tipsterpage

Squirrel Media reaches an agreement in principle for the acquisition of 100% of the North American technology company Pretopay, 51% of the digital tipster management platform, GGBA Marketing Solutions (Tipsterpage).

As to Pretopay, it is a payment platform designed to monetize premium social media content in a simple and efficient way. It allows content creators to sell their premium content without worrying about managing payments, user volume, billing or subscriptions, automatically managing registrations, cancellations and collections with automatic renewals. The platform is fully integrated with Telegram and Whatsapp, making it easy to manage subscriptions and payments directly from this platform.

The easy usability of Pretopay increases the conversion rate and sales of content creators by not having to refer users from their environment in order to monetize them. The platform incorporates an Anti-Fraud System that guarantees that only buyers have access to premium content, thus protecting the intellectual property of content creators.

Another great value of the platform is its technology and scalability, since it is prepared for any volume of transactions worldwide with the same cost of resources. Pretopay is a company registered and based in the United States.

Poe on his part, Tipsterpage is a company created to help sports analysts, known in the world of social networks as “tipsters” to monetize your audiences on social networks and websites. Tipsterpage offers tools such as TipsterManager, TipsterLinks, TipsterPay and TipsterTool, which allow tipsters to create their own website, share paid and free tips, manage their premium subscription channels and link them to their social networks, which professionalizes their digital identity and increases their income. Tipsters have two avenues for monetization, the sale of premium tips to their followers and advertising by betting houses, the latter being the main beneficiaries of advertising regulations in the betting sector. game as they are specialized community environments for those over 18 years of age. This has boosted the tipster sector, being one of the main sources of traffic and advertising for gaming operators globally.

The purchase agreement also includes the incorporation of other companies and businesses framed within the scope of comprehensive management of technology activity, social media content creators and Spanish-speaking influencers with a large audience in Spain and Latin America.

Pablo Pereiro Lage, president and CEO of Squirrel, highlighted that "comprehensive influencer management is a totally synergistic line of activity for Squirrel's different business verticals and in particular for media. Audiences and investments in advertising are growing very dynamically and Squirrel has found in this group of companies an important asset for its growth and positioning. According to InfoAdex, advertising investment in influencers grew by 58% in Spain in 2024, reaching 125 million euros."

In fiscal year 2024, the group of companies and businesses included in this agreement reached a accumulated turnover of 22 million euros and an EBITDA greater than 4 million euros, which represents an EBITDA margin close to 20%. According to the nature of the activity of the assets being acquired, Squirrel plans to incorporate the Pretopay and Tipsterpage activity into the TMT vertical, while the activities related to influencers and content creators will be integrated into the media segment.