The Mediapro Studio will produce Be-Entertaiment formats

The Belgian distributor Be-Entertainment y Mediapro have signed an agreement to exclusively distribute their formats in Spain and Latin America. It also includes the development of non-fiction formats by The Mediapro Studio for the Belgian network VTM, owned by DPG Media, part of Be-Entertainment.

The Mediapro Studio is already developing two Be-Entertainment titles, in this case for the Spanish market. It's about entertainment programs The Musical of Your Life, a weekly space that mixes interview and musical in a very original format where the interviewee, a great celebrity, comments on important aspects of his life that are recreated in the form of musical performances, and The Big Job Switch, recently acquired, where five people embark on a social experiment that will change their lives through a radical change in their professional careers.

Amparo Castellano, head of non-fiction content at The Mediapro Studio, recognizes that "Be-Entertainment is a reference in the distribution of non-fiction content, with very innovative and original formats, aimed at a wide range of audiences thanks to a universal language for all audiences, very much in line with the style of The Mediapro Studio's programs. Therefore, we believe that they will be very well received by audiences in Spain and Latin America, in the same way that they will be able to adapt our formats for Belgian viewers."

Annelies Noest, business director of Be-Entertainment”, points out that “forming a team is a mutual benefit. The Mediapro Studio is one of the strongest production companies in the world, with an important presence in Spanish-speaking markets, which will contribute to our excellent formats being produced and broadcast in Spain and Latin America. Their on-the-ground presence and on-the-ground production experience are an incredibly valuable asset. At the same time, we are very interested in the possible incorporation of original formats from The Mediapro Studio to our catalogue.”