Sony opens the first set for virtual production in Pinewood

Coinciding with the tenth anniversary of the Multimedia Digital Production Center (DMPC) in Europe, in the Pinewood studies, Sony This Tuesday opens the first Virtual Production Unit of the United Kingdom that uses Crystal-Led technology.

The DMPC is one of the main world destinations for film, television and advertising filmmakers and allows Broadcasters, producers and technicians to interact with Sony cinematography experts, who have extensive experience as a result of work in the most important films in the world.

With the incorporation of virtual production, which is becoming a fundamental part of the film industry, Sony offers a unique space to learn and experience the opportunities offered by technology and continue exploring with the combination of Venice cameras and the Crystal-Led screens.

This avant -garde space has become part of the DMPC in Europe, one of the main world destinations for filmmakers, television and advertisements. The center allows Broadcasters, producers and technicians to interact with Sony cinematography experts. The team has an unmatched experience having worked on the most important films in the world and teaches groups and individuals to take advantage of the best film technology.

Will Newman, director of the Sony DMPC, affirms that "virtual production is called to be the next great technological change for photography directors and we wanted to offer them a space in which they could learn and experience the opportunities offered by this technology. There is nothing like getting to work and we know that the combination of Venice cameras and Crystal-Led screens are the best way to obtain images of excellent quality."

The inauguration of the study, which takes place today, May 16, continues the tradition of the center to combine years of knowledge with the most novel and toe technology. The 4K cameras were the first products that were shown in the DMPC when it opened its doors a decade ago, which demonstrates both the technological advances of the last ten years and the history of the center of anticipating revolutionary changes.

In Pinewood studies, the heart of British cinema, filmmakers can now learn to use virtual production, which is becoming a fundamental part of the film industry, as well as continuing to explore the camera Cinema Line and Cineol of Sony, including Venice and Venice 2. The space is a pioneer in its wide availability; From photography directors to actors you can enter, try Sony's teams and talk to experts about the best ways to use our technology ... and all this without the need to schedule a previous appointment.

Bet on virtual production

Sony announced improvements in virtual production at NAB 2023 of Las Vegas. Among them, the introduction of Virtual Production Tool Set, a set of tools designed to solve the usual problems of virtual production and boost the quality of visual effects on camera.

The key characteristic of the tools set is your camera and display plugin function, which uses Unreal Engine To combine the real and virtual worlds, achieving a synergy between hardware and software to design, visualize and perfect the shots before moving on to the virtual production phase.