Bitcentral enhances ViewNexa capabilities with Google DAI

The integration of Google's DAI SDK will allow users of Google's ViewNexa linear streaming service Bitcentral be able to have new monetization opportunities both in linear and live streaming flows.

Google COME ON is a dynamic server-side ad insertion technology that allows for Seamless, personalized advertising experience at scale. The solution, which manages the creation of ad groups, unites the video content and ads in a single stream, eliminating the application process and client SDK ad response. As a result, it produces an experience of High TV-like quality, no latency or buffering between the content and ads.

By implementing this solution on Bitcentral's ViewNexa, users will be able to access new monetization streams advanced and machine learning to “maximize your income”, thus having one more option to monetize your content and insert new types of ads. For Bitcentral, tools like Google DAI become “essential” for business success by “maximizing” the potential for average revenue per user (ARPU). The integration also helps streaming companies take advantage of one of the fastest-growing segments of digital advertising, connected television (CTV), which dentsu says is projected to increase ad spending 14.7% year-over-year in the United States.

Greg Morrow, CEO of Streaming Media Group, Bitcentral, elaborates on the relevance of the integration of Google DAI and ViewNexa: "Monetization is a huge factor for our customers, and ViewNexa has been built with these needs in mind. Every streaming service and every audience has its own nuances, so flexibility is essential. Whether it's subscriptions, advertising, in-app purchases or rewards-based viewing, with ViewNexa customers can offer the best monetization strategy that works for them. And we now offer access to the largest advertising market available through Google DAI. ViewNexa is taking the headaches out of advertising, giving clients the tools to maximize revenue opportunities that would otherwise be out of reach.”