MwareTV brings its App Builder functionality for OTTs to IBC 2023

The visitors of IBC 2023 (15 – 18 de septiembre) podrán descubrir la nueva solución WYSIWYG App Builder de MwareTV, definida como un “enfoque único” para la creación de apps para consumidores.

Tradicionalmente, la creación de aplicaciones e interfaces de usuario en línea ha sido un proceso largo que ha requerido de personal especializado. MwareTV busca derribar estas limitaciones con App Builder, a herramienta de desarrollo WYSIWYG intuitiva que, mediante el método de arrastrar y soltar, permite crear aplicaciones ricamente funcionales y totalmente personalizadas without having to write a single line of code or have experience designing applications.

App Builder is compatible with all the common platforms on which consumers watch television services, such as iOS, Android, AndroidTV, TVOS, FireTV, WebOS, Tizen, WebTV y Lightning Framework. It provides starter templates to get users started, but these are completely customizable with nine menu types, 33 home page widgets and a virtually unlimited number of settings.

The MwareTV service is fully functional, from the acquisition of content until its distribution. Está completamente alojado en la nube, por lo que no requiere inversión en hardware, pero la arquitectura multiusuario ofrece una seguridad total. La facilidad de uso intuitivo es el objetivo en cada etapa, y las tarifas de licencia y alojamiento permiten a los usuarios ampliar el servicio desde la puesta en marcha hasta un gran número de abonados.

Sander Kerstens, CEO of MwareTV, summarizes the general lines of the company's great pillar for IBC 2023: "Our goal has always been for our clients to deploy their services and start earning income as soon as possible. This is another key element of this philosophy: our clients do not waste time informing external design houses, waiting for the results and then reviewing and correcting. With just drag and drop they have a user interface, on all platforms, that fits with their brand and promotes the entire offer. It is another reason to affirm that “We are unique in offering a true end-to-end solution for modern television services.”