Brainstorm will present, together with Alfalite and Canon Europe, its latest developments at ISE 2024

Brainstorm, the company specialized in real-time 3D graphics solutions, XR/VR/AR and virtual studios, will be present at ISE 2024 sharing space with Alfalite y Canon Europa showcasing both their top-level products and their affordable solution.

Furthermore, it will demonstrate the flexibility of your product range, capable of both creating the most impactful VR/AR/XR content while providing affordable content creation tools for event production, corporate presentations and educational institutions.

Brainstorm and Alfalite (booth 5A170) will jointly demonstrate the new Edison Ecosystem, showing the program output on a huge screen LED Alfalite VP XR series latest generation with ORIM technology.

The Edison Ecosystem is an easy-to-use and affordable end-to-end solution for create immersive presentations and spectacular live or online videos, which allows you to include presenters embedded in 3D virtual environments and augmented reality objects. The user is able to improve the narrative of their communication by using real-time graphics and other visual elements while including themselves in the scene. The presenter or presenters appear in a photorealistic virtual environment, and deliver their presentation using a clicker or other type of remote control.

The Edison ecosystem includes customizable capture environments and apps like Edison eDesk y EdisonGO, a simple but powerful creation system like Edison PRO and allows control devices (Stream Deck) and free applications like Edison OnDemand so that any user can take advantage of the powerful tools of Edison PRO.

Edison eDesk includes a set of portable chroma and a desk with workstation, camera and lights, making it a complete, self-sufficient and ready-to-use solution. And if the user prefers to make totally realistic augmented reality presentations, the EdisonGO application uses an iPad Pro to provide video with tracking information to Edison PRO, which can insert augmented reality objects of any type into context.

Last but not least, Edison OnDemand is a free application that runs in a web browser, allowing users to instantly create a presentation by simply connecting to the Edison PRO remotely to create and run the presentation.

Capture with Canon

Brainstorm and Canon Europe (stand 3B300) will demonstrate the extensive benefits of high-end virtual production using Canon's latest innovative camera and lens technology. The new CR-N700 4K PTZ camera from Canon will be used in the XR/VP workflow to capture the visual effects displayed on the LED screen, rendered in real time using the latest version of InfinitySet, Brainstorm's award-winning solution, bringing new features specially developed for advanced and immersive XR virtual production, including character teleportation and in-context AR.

With its close integration with Unreal Engine, InfinitySet is perfect for television, film, events and any other content creation needs. Brainstorm will also show the professional results that can be obtained using Edison with the new Canon EOS R8 mirrorless full-frame camera.

Miguel Churruca, director of marketing and communications at Brainstorm, notes that “Brainstorm is proud to collaborate with Alfalite and Canon at ISE 2024, which demonstrates the infinite advantages that our AR/XR content creation technologies provide, not only for television and film, but also for advertising, live events, corporate presentations or education.”