HBO Max completes its transformation to Max in Latin America

As will happen in the Spanish market in the coming months, HBO Max has become Max in 39 territories in Latin America and the Caribbean, collecting the entire catalog of Warner Bros. Discovery.

More than 37,000 hours of content from a wide variety of genres and formats from the Warner Bros. Discovery portfolio make up the catalog of the new platform Max, which groups brands such as HBO, Warner Bros., el universo DC, Discovery, Discovery Home & Health, ID, Cartoon Network, Discovery Kids, Cartoonito y [adult swim]. The HBO Max update also comes with a remodeled platform with “customization capacity”, which will allow offering a “complete and differentiated” visualization for each member of the family. Likewise, Max will have an independent children's environment in Latin America, with parental controls and an expanded content offering.

Fernando Medin, president and CEO of Warner Bros. Discovery Latin America and US Hispanic, considers that the launch of Max in Latin America "opens new paths of growth for Warner Bros. Discovery's multiplatform offering, giving audiences in the region a variety of options to enjoy their favorite content. Max will always have a great story to offer, for every moment, every emotion and for everyone." Juan Solá, streaming leader at Warner Bros. Discovery, supports his colleague's words: “With enhanced functionality and a robust platform, Max is flexible and easy to navigate, with stable video playback that includes customization capabilities for each user to create their own unique journey within the Max experience.”

Max presents himself to the Latin American public with various methods of subscription and billing, as well as with an extensive catalog with names such as Aquaman and the lost kingdom, Game of Thrones, The Last of Us, Euphoria, Succession, Barbie, Friends, The Big Bang Theory, Harry Potter, Flash, Batman, Hacks o Pretty Little Liars.