Norbert Paquet (Sony): “We help our clients create more interesting stories and spread them to the world”

Norbert Paquet, head of live production at Sony Europe, addresses in this video interview at NAB 2024 the latest developments from the manufacturer that combine hybrid, local and cloud processing with remote production, network connectivity for and virtual production to increase efficiency and improve productivity and creativity.

Under the motto Creativity Connected, Sony has demonstrated in Las Vegas a set of creativity tools among which the new pan, tilt and zoom camera stands out BRC-AM7 which is equipped with technology based on Artificial intelligence to automatically frame and automate content production without the need for an operator.

An important area that Sony has focused on is virtual production based on dynamic backgrounds built with modules Crystal LED. Sony is bridging the gap between the realism of location filming and the flexibility of virtual sets to deliver immersive experiences.

On the other hand, it is worth highlighting thenative cloud-based solutions for news acquisition, shared content production, live cloud production and AI-based briefing.

Finally, Norbert Paquet highlights Networked Live, an ecosystem of solutions, products, services and partners that helps you make the most of your resources in essential, high-quality live production through connected hybrid capabilities on premises and in the cloud. The goal of this proposal for the future of live production is that resources (personnel, location and processing) can be connected, used and shared in an optimal and fluid way, regardless of where they are located.

Access to the NAB 2024 SPECIAL in AUDIOVISUAL PANORAMA