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Norbert Paquet (Sony): “We help our clients create more interesting stories and spread them to the world”

Norbert Paquet (Sony)

Norbert Paquet, head of live production at Sony Europe, addresses in this video interview at NAB 2024 the latest developments from the manufacturer that combine hybrid, local and cloud processing with remote production, network connectivity for and virtual production to increase efficiency and improve productivity and creativity.

Under the motto Creativity Connected, Sony has demonstrated in Las Vegas a set of creativity tools among which the new pan, tilt and zoom camera stands out BRC-AM7 which is equipped with technology based on Artificial intelligence to automatically frame and automate content production without the need for an operator.

Sony en NAB 2024Un área importante en la que Sony ha puesto el foco es la virtual production en base a fondos dinámicos construidos con módulos Crystal LED. Sony está reduciendo la brecha entre el realismo de la filmación en locación y la flexibilidad de los sets virtuales para ofrecer experiencias inmersivas.

Por otro lado, caben destacar las soluciones nativas basadas en la nube para la adquisición de noticias, la producción de contenido compartido, la producción en directo en la nube y la creación de resúmenes basados en IA.

Sony en NAB 2024Por último, Norbert Paquet destaca Networked Live, an ecosystem of solutions, products, services and partners that helps you make the most of your resources in essential, high-quality live production through connected hybrid capabilities on premises and in the cloud. The goal of this proposal for the future of live production is that resources (personnel, location and processing) can be connected, used and shared in an optimal and fluid way, regardless of where they are located.

Access to the NAB 2024 SPECIAL in AUDIOVISUAL PANORAMA

By, May 8, 2024, Section:Study, Media management

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