BeIN launches into segmented television advertising with Synamedia Iris

Synamedia Iris will allow BeIN Media Group deploy the “first service” of segmented television advertising in the Middle East and North Africa, a bet that will expand to other global markets throughout 2025.

By using the targeted advertising platform Synamedia Iris, beIN you can create a new targeted advertising inventory level national. Initially available in Morocco, Saudi Arabia, United Arab Emirates, Iraq and LebanonWith additional markets available later this year, beIN plans to extend the use of Synamedia Iris to its streaming services in 2025, making it easier for advertisers to deliver unified campaigns across broadcast and digital inventory.

SaaS Synamedia Iris is presented as a platform “unique and unified” created for manage, distribute and measure advertising consistently across all devices, services and screens. The solution will enable advanced advertising across beIN's entire subscriber base, including satellite decoders (STB) no internet connection; devices that. otherwise. They would be left behind by other connected TV advertising solutions.

Synamedia Iris also offers advertisers and media buyers a control your campaigns on all screens and viewing modes. Their cloud-based infrastructure allows them to optimize campaign performance on the fly by adjusting campaign parameters to best meet business objectives, all based on “consistent measurements.”

Bahadir Karalar, director of sales and services at beIN, is confident that the combination of “the best advertising technology” and its “unrivaled sports and entertainment content” will form “a compelling proposition that will attract both global brands and local organizations to invest in this new form of targeted advertising that offers the highest and most effective audience.”

On the other hand, Guy Southam, director of advanced advertising at Synamedia, believes that the agreement with BeIN will help “change the mindset that television advertising in the Middle East and North Africa is too broad to generate effective results for local businesses.” “With Iris, beIN can now offer a renewed proposition to new and existing advertisers, positioning global and local brands alongside the world's best sporting moments,” says Southam.