Ateliere Live promises greater efficiency in live production

Ateliere Creative Technologies will be demonstrating at IBC 2024 Ateliere Live, its new software-based, cloud-native live editing and production platform that aims to redefine the future of cloud production and television with a user-centric experience.

Production editing, mixing, graphics and effects are seamlessly integrated into a single software platform enabling true remote production with advanced proxy editing. Ateliere Live's design simplifies the creation of multiple production versions, allowing customers to reach more viewing platforms, such as Twitch, TikTok and YouTube, with relevant content at a much lower cost than competing live production solutions.

Dan Goman, CEO of Ateliere, states that "Ateliere Live solves the difficult challenges around live production, enabling customers to achieve unprecedented levels of operational and environmental efficiency. Adopting Ateliere Live will give your organization a more flexible and efficient way of working and eliminate complexity to produce better results for your business."

Based on the acquisitions made in July 2024, Ateliere continues to invest in the technology already used by chains and production companies such as Swedish Television (SVT) y Permafrost for live television production. The innovative features of GPU processing and remote proxy of the solution have helped customers reduce costs by up to 70% per hour of production live produced and a rreduce carbon footprint by up to 30% and more compared to traditional production suites with broadcast technology.

In an Ateliere Live production line, video stays on GPU (Graphic Processing Unit) until just before distribution, rather than being repeatedly encoded and decoded through a chain of video processing steps. This unique production process eliminates unnecessary processing, significantly reducing overall energy requirements per production. The result is a substantially smaller environmental footprint than traditional solutions.

The platform also takes advantage of Proxy contribution sources and proxy-master synchronization for true remote production (REMI) workflows, enabling geographically dispersed production teams to maintain frame-accurate camera selections. The travel and shipping reductions achieved in this way can also substantially improve the environmental footprint of a live production.

On the other hand, Ateliere Live makes the lattention, quality and cost can be adjusted independently based on revenue potential and audience value. By reducing the cost per hour of live production, clients can produce more live content for a wider variety of topics, audiences and niches.

"An Ateliere Live production environment doesn't have to be a capital investment. An entirely new production pipeline can be provisioned in the public or private cloud just for the duration of an event, freeing yourself from sunk investments in static studios and editing suites," adds Goman.

Connect AI

Ateliere Creative Technologies has announced the general availability of Ateliere Connect AI, along with its first Generative Artificial Intelligence (GenAI) to transform content workflow management.

Connect AI aims to revolutionize media supply chains by integrating cutting-edge technologies of Generative AI, Multimodal and machine learning on the market-leading cloud-native media supply chain platform, Ateliere Connect.

The Connect AI Ingest module improves operations with a results-focused approach to locating lost or misplaced assets and determining ready-to-use content. Also automates content packaging, localization and distribution, while delivering real-time AI-based insights that optimize efficiency across the supply chain.

The module is powered by sophisticated GenAI continuous learning engines that leverage machine learning models. Upon critical examination, Ateliere not only adopts the best AI technologies but also seamlessly integrates customized solutions into its platform.

Connect AI, an optional enhancement to Ateliere Connect, integrates seamlessly with existing workflows. Companies can stay ahead of market trends with improved decision making. The platform quickly identifies content ready for distribution, ensuring that it reaches global platforms efficiently and with all the necessary controls. This significantly increases monetization and revenue opportunities.