Imagine expands its collaboration with Google at IBC 2024

The collaboration between Google Ad Manager e Imagine Communications reaches new heights in the field of IBC 2024, which will translate into new opportunities to unite traditional linear television sales with the most common dynamic programmatic sales on the digital landscape.

Thanks to this partnership extended, the advertising management platform Landmark Sales de Imagine becomes integrated with Google Ad Manager, which will enable a convergent linear and digital monetization workflow. This new feature will allow media outlets to manage all business operations in a central solution, while monitoring campaigns across all platforms. For Rob Malcolm, general director of Ad Tech in Imagine, this agreement is essential to achieve “total television”, a convergent model that “regroups the audience on multiple platforms” and allows “a sustainable and profitable advertising business.”

This new bidirectional integration allows you to introduce campaigns in Landmark Sales and send them safely to Google Ad Manager with all relevant details, including campaign headers, line items, targeting criteria, delivery, impression goals and rates, while respecting user privacy. The media will be able to manage effectively various types of campaigns, such as video, display, and guaranteed/direct programmatic, while reviewing campaigns originating from Landmark Sales and retrieving delivered impression data from Google Ad Manager for campaign pacing and billing.

As a result of the new integration, customers of Landmark Sales they will get a greater visibility across linear and digital platforms, including web, web-based connected television (CTV), and video-on-demand, enabling them to establish more consistent workflow practices for cross-platform campaigns, reporting, billing, and master data management.

Selenio, present from Imagine Communications at IBC 2024

As Imagine Communications pursues the long-awaited linear and digital convergence for television content monetization, the company celebrates the shipment of the unit at IBC 2024 nº 4,000 his Selenium Network Processor, which exemplifies the success of a designed device to contribute to the processing of workflows both IP as SDI and to encourage the adoption of hybrid environments in the broadcast industry.

Looking ahead to IBC 2024, beyond showing the benefits of the original SNP, Imagine will highlight the capabilities of SNP-XL, offering greater SDI flexibility and a new dual-density gateway, or personality SNP Master Control Lite (MCL), which adds branding, live graphics and full master control functionality for HD, UHD and HDR to the latest version. Other recently released scope improvements are support for JPEG XS, enabling high-quality, low-latency connectivity for remote production workflows and ground-to-cloud links.