Amplify Seiri: An all-in-one AI-powered assistant

Inspired by the 5S methodology, Amplify Software has developed Seiri, a solution for organizing and managing multimedia content, setting a new standard for metadata extraction and cataloguing of media files.

With Seiri, users working with audiovisual content get an AI-powered assistant that Optimize your operations and Improve content management.

Seiri, que significa “organizar” en japonés, representa el primer paso de la metodología 5S, un sistema originalmente diseñado para organizar y optimizar los lugares de trabajo. Al automatizar la extracción y clasificación de metadatos, Seiri acelera la organización de contenido, ahorrando tiempo y aumentando la eficiencia.

Esta solución está disponible en dos modalidades distintas:

Por un lado, SeiriVoice, un asistente de IA diseñado para realizar transcripciones, traducciones y doblajes que simplifica la generación de subtítulos y closed captions en más de 90 idiomas. Admite tanto contenidos basados en archivos como señales de video y de audio en tiempo real, permitiendo una sincronización perfecta con el audio original, eliminación de ruido de fondo y posibilidad de edición y validación manual.

Roberto Pascual, director de ingresos (CRO) de Amplify, señala que “SeiriVoice simplifica los complejos procesos de transcripción, traducción y doblaje, empoderando a los creadores de contenido con herramientas rápidas, precisas y eficientes. Este producto es esencial para las empresas de medios audiovisuales que buscan ampliar su alcance global con facilidad”.

Por otro lado, Amplify comercializará Seiri, the main product that manages all audiovisual content for Automatically extract metadata and perform Content Rating, facial recognition, optical character recognition (OCR), image description, named entity recognition (NER), and many other functions. This package is designed for those looking for advanced content cataloging solutions, allowing users to organize, edit, and customize content with unprecedented accuracy.

"Seiri transforms the way professionals interact with their content," he adds Oriol Egea, Chief Technology Officer (CTO) at Amplify. "With features such as content briefs, keyword extraction, and interactive video navigation, Seiri offers an unparalleled AI assistant experience for media asset management."

IBC Debut 2024

Seiri's unveiling at IBC 2024 in Amsterdam marked an important milestone for Amplify. Attendees who were interested in a Seiri demo praised the product for its easy-to-use interface, powerful AI features, and ability to deliver tangible results so quickly.

"The debut at IBC 2024 exceeded all our expectations," he says Aaron Lopez, CEO of Amplify. "With Seiri and SeiriVoice now available, Amplify invites any AV company to explore how these solutions can transform their workflows. We will be happy to hear about your needs and explain how Seiri can expand its operational capabilities."