VP, VFX, spatial computing and the end of AVOD, at the closing of Conecta Digital

The second day of Digital connect, face -to -face extension of the successful section of Connect Fiction, has closed its doors with valuable reflections on VP, VFX, spatial computing or AVOD, some of the key terms of the audiovisual industry.

The presentation "Virtual production: technological innovations that transform audiovisual creation”It has transcended its own title to take a tour through modalities Creation avant -garde They look for their hole in the global market. In this regard, Edgar Martín-Blas, director and founder of Spatial Voyagers, has reviewed the evolution of your company: from the first experiences of VR, to the opportunities involved in the Spatial computing through glasses such as Apple Vision or Orion of Meta. "Spatial computing is being put in the focus of the greats, who are aim standardization This technology will arrive in an indeterminate future.

In this moderate conversation by Daysi Cruz (Morgana Studios) He has also participated Eva Domínguez, founder and director of Immersive Creatures, who claims to feel "delighted" of the technological moment that crosses the industry: "We were mediated by the screen, and new technologies will allow to break the fourth wall, experience the stories and create them." For Domínguez, the next technological revolution in the field of audiovisual creation, regardless of their destiny, will be those creations marked by the three -dimensionality and the Interactivity, in which the user not only observes, but Feel and participate.

Putting your feet on the floor, Pipo Jiménez, responsible for virtual production of MDC Infinia, has valued the benefits of virtual production with LED volumes: "It has economic and time advantages." In his speech, Jiménez, beyond reviewing main advantages of this type of production, has addressed inconveniences such as the lack of professionals with specific training or the need for a change of mentality by the creators.

The market volatility It has also been a debate. In the face of the stability of sectors such as Broadcast, the IT world and consumption, represented in concepts such as metaverso or Spatial computing, is immersed in an unstoppable technological career. In the words of Martín-Blas: "We are in the hands of leaders who sometimes make visceral decisions that make no meaning, such as the goal metarso or Apple with their glasses. They make these decisions as part of their own competition, but what happens is that companies like ours are to which the tsunami reaches."

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YouTube, great formats and the role of the creator

YouTube has centralized the Keynote "the power of digital formats: cases that are redefining entertainment", in which they have participated Pilar Sánchez Macías, head of MCNs and Family partners of YouTube; Maria subinas, commercial director of Vizz agencyand Paula Guinot and Rosendo Fernández, co -founders and cooking Slurp Network.

The conversation has served to understand the role of digital agencies, increasingly specialized in capacities of management, content definition and even production. And it is that the creators, visible faces of mass communities that congregate periodically with great loyalty, need, in Fernández's words, "a series of tools and knowledge to which they do not have access." In this regard, SLURP is capable, for example, Avoid problems of copyright with the musical contents of the YouTube videos of its customers; For example, in The evening of the year. By Visit, this effort lies in finding a way to unite the proposals of the brands to those of the creators.

The Popularity of the Creator It is a fundamental asset, but the redefinition of formats It is essential to capture with the multigenerational key represented by the digital industry. Subinas considers that the formula of current success is the generation of long -term formats that then allow clippear, for favor your consumption in pills and reach all kinds of sales and profiles after their desired viralization. Nature YouTube multiformate, explains Sánchez, greatly facilitates these processes: "We can communicate and connect in different ways: short, long, mobile, television format ... Therefore, you have to adapt message, marks and devices to the spectators."

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VP, VFX of narratva

Apart from this debate, Connect Fiction has also given voice to solo companies They have shared their proposal. Pedro Domingo Luque, responsible for the VFX company Nbfx (30 coins, Rapa, Expend4bles), has remarked how the study begins to introduce processes of IA, favoring creativity in its processes: "The objective will always be to withdraw the burden of things that are really heavy and that we know that they are not artistic processes." In the face of 2025, the company will be turned into concepts such as massive data analysis or Machine Learning.

More disruptive is the proposal, close to science fiction, of Triforce Entertainment. Represented by its founder and CEO, Kara kandarakis, the British firm is committed to integrating a augmented reality layer accessible through a mobile phone or tablet pointing to the screen. Seeing the series or movies in this way, spectators will have advertising integrated into the Relay with direct access to the purchase of the product, extending traditional products. “The world Avod will disappear”, He stressed, indicating that the extended reality will be the solution to offer audiovisual content without advertising breaks.

A last panel moderate by Géraldine Gonard, CEO and founder of Inside Content, has reviewed the main concepts that have arisen throughout the two days of Digital connect. Maria Negro, media and tech department manager of Marital; Rodrigo Taramona, creator of content and entrepreneur, and Héctor Calvo, of the Ministry of Culture, have analyzed concepts such as IA, with a favorable vision but cautious before his Evolution and reliability; sustainability, in which a call to common sense has been made in its deployment, given of the high consumption of energy and natural resources of the processing derived from the large data centers, or the influence of technology in creativity, an odd tour that combines High freedom and costs with the disappearance of jobs and the possible loss of creativity Before the unstoppable Content demand of society.

Other articles about Marital, Connects, Connect Fiction, Immersive Creatures, Infinia, Morgana Studios, Nbfx, Slurp, Spatial Voyagers, Triforce Entertainment, Vizz agency, YouTube