Marcos A. Cabezas joins CyLTV to lead the digital strategy and development area

Castilla y León Television (RTVCyL) reinforces its team with the appointment of Marcos A. Cabezas as the new director of strategy and digital development, a professional with ten years of experience in communication and marketing frequently linked to content, brand and strategy projects.

heads He has developed his professional career in the Mediapro Group, in projects for LaLiga and Formula 1, and for television networks such as Movistar, ESPN USA, beIN Sports, Gol Televisión or DirectTV, within the area of ​​production and international communication. This stage allowed him to develop content for global audiences and collaborate with clients in the audiovisual and sports sectors in different markets.

Later, in the IESE Business School assumed responsibility for institutional and brand communication, with special attention to improving the user experience, the creation of content for its own media and social networks and the relationship with international media such as the Financial Times. From there, he contributed to consolidating the projection of one of the most recognized management schools globally.

At the head of the digital team of the regional television of Castilla y León, Cabezas will promote the general strategy, coordinating the content management, planning and publication on the different internet channels, from the social media app. You will also be responsible for the optimization of web traffic acquisition strategy as well as data analysis, performance and usability improvement, and generation of new business opportunities in the digital field.