Publiespaña redefines advertising at OTT with ad infinity

The launch of the new digital content platform of Mediaset Spain, Mediaset Infinity, intends to redefine the commercial experience in the OTT environment with Ad Infinity, a new advertising solution that bets on better measurements, increased notoriety and effectiveness, the reduction of saturation and duplicities and the effectiveness of advertising pressure.

The new digital platform that culminates the evolution of Mitale Towards the streaming service model of the Italian matrix of the group, MFE-Mediaphoreurope, expands its free contents with a wide range of entertainment and fiction and including new original productions and digital derivatives so far exclusive to the subscription offer.

The arrival of Mediaset Infinity, which will be available on all devices (web, app and television connected) with important technical and visual improvements and one Quick and intuitive interfaz, based on the technological architecture of one of the most advanced streaming platforms in the market, it will also involve the premiere by Publiespaña of Ad Infinity, a new pioneer solution for brands and advertisers aimed at redefining the advertising experience in the OTT environment from the fourth quarter of 2025.

Davide Mondo, CEO of Publiespaña, highlights that "the launch of AD Infinity marks a before and after in our digital advertising strategy. In Publiespaña we have been anticipating the changes in audiovisual consumption for years and today we take a decisive step with a solution designed to offer brands and advertisers an environment of maximum efficiency, control and transparency."

“Mediaset Infinity is much more than a new OTT: it is an intelligent, digital native platform, which is born with advertising innovation in its DNA. With Ad Infinity we not only guarantee reliable metrics and non -intrusive experiences for the user, but we offer advertisers to the advertisers such as Dynamic Ad Load or differential formats such as Open Infinity and Ad Pause, which reflect our commitment to our commitment to our. for quality and notoriety, ”he adds.

In addition, he assures that "in an ecosystem where attention is the most scarce good, we put at the market service a technology capable of effectively connecting with the audiences, respecting their experience and maximizing the impact of each message. It is a new era for digital advertising and we are proud to lead it from Publiespaña."

AD infinity will be characterized by offering to the market 100% transparent metrics, with verifiable and auditable data; 95% guaranteed complement, which maximizes the effectiveness of the ads; Advertising blocks limited to four spots to reduce saturation and increase notoriety; Controlled advertising rest to avoid excessively impacting the user; Dynamic Ad Load, own tool based on artificial intelligence that defines and adjusts the advertising pressure according to the profile of each spectator; Ads without repetition, thanks to the use of advanced technologies that eliminate annoying duplications; and Infinity Break, An exclusively digital break in linear content, with the same previous commitments and climbing the inventory at a level that will allow the greatest digital coverage in the shortest possible time.

Ad Infinity will join other formats of the Mediaset Spain platform as Open Infinity (Premium format composed of a single impact when opening the Mediaset Infinity app on Smart TV); Ad break (with advertising when pausar the content) or Ad In Content (Qualitative Display format that is characterized by integrating into the contents of the letter offered by Mediaset Infinity on Smart TV, PC, Tablet, Web and App).