Publiespaña facilita la creación y seguimiento de campañas CTV a las pymes con su nuevo AdManager11 June 2026 [+] La plataforma de autoservicio Mediaset España AdManager, una iniciativa de Publiespaña, abre la puerta a pequeñas y medianas empresas a planificar campañas de forma ...
Pre-roll CTV+: así el nuevo formato de Publiespaña que se activa con el zapping14 May 2026 [+] Publiespaña continúa apostando por introducir formatos publicitarios innovadores a los contextos de televisión conectada con su nuevo Pre-Roll CTV+, una solución que ha estrenado ...
Break-In-News: the new advertising format of Telecinco and Cuatro with the news as the protagonists24 March 2026 [+] Publiespaña expands its portfolio with Break-In-News, a format associated with the news programs of Mediaset España (Telecinco and Cuatro) that integrates an exclusive spot after ...
El Efecto Omnicanal: la ventana de Publiespaña a la publicidad televisiva del futuro 16 March 2026 [+] Publiespaña y The Trade Desk arrojan luz ante agencias y anunciantes sobre las oportunidades de la publicidad omnicanal en el evento El Efecto Omnicanal, ...
Publiespaña expands its commercial offer with the incorporation of Warner Bros. Discovery channels16 February 2026 [+] The commercial subsidiary of Mediaset España, Publiespaña, reaches an agreement with Warner Bros. Discovery to add to its commercial offer starting next...
Publiespaña markets its new 3D advertising spaces, designed for L formats15 January 2026 [+] La parrilla de Mediaset España ya integra en su oferta publicitaria el nuevo formato en L con elementos 3D de Publiespaña, un desarrollo creado ...
Publiespaña will market the advertising of Squirrel's DTT channels19 December 2025 [+] Publiespaña closes a strategic agreement with Squirrel for exclusive advertising marketing starting January 1, 2026 of the...
Publiespaña evolves to a cross-media paradigm with the integration of iVoox data28 November 2025 [+] The incorporation of the iVoox environment into Publiespaña's audience and data-driven advertising ecosystem represents a new step in the digital transformation and integration strategy...
The podcast is no longer niche: 86% of Spaniards listen to it recurrently1 October 2025 [+] The iVoox 2025 Observatory of the State of the Podcast in Spain, created in collaboration with Publiespaña, sheds light on the great permeabilization of these formats...
Publiespaña redefines the OTT commercial experience with its Ad Infinity proposal25 June 2025 [+] El lanzamiento de la nueva plataforma de contenidos digitales de Mediaset España, Mediaset Infinity, pretende redefinir la experiencia comercial en el entorno OTT con ...
Mediaset España, awarded at the HbbTV Awards 2024 for its advertising solution Contextu-Ads18 November 2024 [+] An international jury of experts has awarded Publiespaña (Mediaset España) the award for Best Use of HbbTV for Advertising-Based Solutions, the...
Publiespaña launches Contextu-Ads, a proposal that applies contextual advertising and AI to connected television24 October 2024 [+] La innovadora solución publicitaria Contextu-Ads desarrollada por Publiespaña, filial de Mediaset España, genera una asociación temática en tiempo real entre la publicidad que se ...
95% of Spanish Internet users focus on Connected TV26 June 2024 [+] According to the latest IAB study, promoted by Publiespaña and prepared together with Nielsen, the penetration of Connected TV continues to increase: 95%...
Publiespaña celebrates 35 years facing new challenges with an eye on AI and Connected Television7 June 2024 [+] Publiespaña celebra su 35º aniversario en dos grandes eventos en Madrid y Barcelona en los que ha avanzado su estrategia comercial y las próximas ...
Mediaset España will elevate digital content creators with the GenZ Awards28 September 2023 [+] Publiespaña (Mediaset España) has developed and designed the GenZ Awards, awards that seek to distinguish the best influencers in Spain in 15 categories...
Carrefour is committed to measuring the impact at the point of sale of linear TV campaigns with Publiespaña12 July 2023 [+] Carrefour, de la mano de su agencia Arena Media, apuesta nuevamente por la innovación y los nuevos desarrollos tecnológicos de Publiespaña a través del ...
Publiespaña reveals its commercial strategy under the pan-European project Media For Europe Advertising7 July 2023 [+] En dos eventos celebrados en el Teatro Real de Madrid y en el MACBA de Barcelona con más de 900 representantes de los principales ...
Stefano Sala and Davide Mondo, new heads of Publiespaña16 January 2023 [+] Publiespaña inicia una nueva etapa con Stafano Sala como presidente ejecutivo y con Davide Mondo como consejero delegado. Los dos nuevos nombramientos han sido ...
BMW, first brand to bet on advertising segmented by purchase intention with Publiespaña22 December 2022 [+] Publiespaña has launched its first “Auto Intent” campaign, which identifies users who have visited dealerships in the last 90 days...
Mediaset España continues to focus on connected, quantifiable and intelligent advertising with Drive to Store10 May 2022 [+] Publiespaña in collaboration with Beintoo, Mediaset's mobile data company, have launched Drive to Store, a new product whose objective is to show the effectiveness...
'I+B': Factoría de Ficción premieres its first own fiction project under the branded content model18 June 2013 [+] This series, of 10 chapters between 3 and 5 minutes long, is developed by Mundo Ficción for Publiespaña. Fiction Factory premieres...
Publiespaña integrates viewers' tweets into the continuity elements of the series 'Homeland' on Cuatro31 May 2013 [+] Los comentarios más originales y creativos con el hashtag #3spots protagonizarán los recursos gráficos y elementos de continuidad en antena creados específicamente para informar ...
Publiespaña integrates television and Internet marketing19 April 2013 [+] Las segundas pantallas se han convertido en sólidas aliadas de la televisión y Publiespaña ha decidido acompañar a sus clientes en esta importante evolución ...
Mediaset closes 2012 with a profit of 50 million euros28 February 2013 [+] La gestión de costes y el liderazgo en ingresos, con 886,73 millones de euros, permite al grupo cerrar 2012 con una posición financiera positiva. ...
Telecinco introduce el product placement virtual2 May 2011 [+] Publiespaña introduces virtual product placement in fiction series in Spain to its commercial offering with a pioneering experience in 'Hospital Central'. Is ...
Publiespaña and Intereconomía finalize their agreement for advertising management14 December 2010 [+] Both groups decide to end the collaboration agreement for the commercialization of Intereconomía TV's advertising space as of December 31. ...
