Crossmedia (Crosspoint) begins global expansion in IBC 2025

Following its success in delivering high-impact solutions to media companies and streaming platforms in Spain, Cross media, technology provider division Crosspoint (It's Media Group), has announced its global ambitions within the framework of IBC 2025 (September 12 – 15, Amsterdam).

Cross media will work closely with clients around the world to develop tailored solutions in areas such as workflow design, systems integration, cloud infrastructure, platform management, analytics, audience engagement, and monetization strategies. It will do so taking into account the “complex and changing” needs of the current audiences, based on its experience with top-level clients such as RTVE, Mediaset España, Teatro Real and several leading sports organizations.

Jorge Frias, head of digital media of Crossmedia, heads the delegation to IBC 2025, an “especially significant” event given that it represents the company front page in its “international expansion”. As he emphasizes, "our solutions, which have proven to offer outstanding results to our clients in Spain, are ready to generate impact in new markets. IBC2025 is a fantastic opportunity to show how our technology simplifies the most complex challenges and allows our clients to create more efficient and enriching experiences."

The Crossmedia portfolio includes encoding, content packaging, cross-platform distribution, secure storage, issue management and multilingual support. Real-time analytics, agile development and operational transparency underpin each project, “guaranteeing customers adaptable and reliable results,” explains the company.

Edward Saunders, CEO of ES Media Group, owner of Crosspoint and Crossmedia, celebrates the expansion of the brand, which it believes “reinforces our position as an integral partner throughout the media value chain.” “CrossMedia's advanced digital services are a vital extension of our global portfolio, allowing clients to rely on a single provider for both broadcast infrastructure and digital strategy,” he explains.