Luis Oliveira: “Datos Media and VANTeC promote an independent business unit specialized in BMS”

Luis Oliveira, head of the traffic and add sales business unit at Data Media, addresses in this video interview at IBC the new business initiative that so much Data Average in Spain as Vantec in Portugal they have launched to offer broadcast management systems (Broadcast Management System, BMS).

Both Data Media and VANTeC, with highly qualified teams, thus join forces with specialized partners such as Provys to offer a response to the needs of each of its clients. As highlighted Luis Oliveira, broadcasters face constant challenges to manage your operations efficiently, maintaining quality and maximizing profitability.

This new business unit aims to respond to the challenges posed by the content management, programming, sales and production, with tools that optimize operations and guarantee operational efficiency, communication between areas and informed decision making. This type of systems, like the one proposed by Provys, being transversal to practically all areas, provides innumerable benefits that are reflected in the organization, the centralization of information and the automation of processes. In this way, the daily management of a station's activity becomes a simple, reliable and efficient process.

The Data Media and VANTeC teams thus ensure that all information related to content, from its acquisition or production to its broadcast and performance analysis, is under control. This includes linear and non-linear rights management, content planning (programmes, promotions, advertisements), playlist creation and post-broadcast evaluation. By centralizing these operations in a single system, data duplication is eliminated and communication between different teams is improved.

The information centralization in a BMS also offers a competitive advantage Crucially, the ability to analyze in real time, allowing all areas to access and share up-to-date data, speeding up processes and minimizing errors. Oliveira highlights that the direct impact of this use is the optimization of time and resources, which translates into a more agile and organized operation.

AI in a BMS

On the other hand, he also emphasizes that the Artificial intelligence will play a key role in BMS environments being able to generate optimized playlists, adjusting content based on audience preferences, the most profitable time slots and past performance. Additionally, AI can help in planning advertising campaigns, selecting the best times and sales formats to ensure maximum impact on target audiences.

Having specialists such as Data and VANTeC also means being able to integrate external systems into the BMS with total transparency as solutions for MAM (Media Asset Management) and playout, which allow you to automate and optimize business processes related to media and its reproduction, as well as the post-playback process with the reconciliation of broadcast records (asRun).

Other examples are integration with audience measurement and analytics platforms, allowing for accurate post-issue validation. A BMS system also has the ability to integrate with financial systems, allowing you to automate content purchasing, value amortization or billing processes. This optimization of processes is reflected in greater profitability of operations and allows managers to make informed decisions at the right time, based on real and updated data.

The effective organization of both radio and television business is directly related to the ability to integrate and optimize processes in all operational areas. A broadcast management system (BMS) allows not only to centralize information, but also to ensure fluid communication between teams, optimize the planning and execution of operations and offer efficient advertising management in linear, non-linear and digital markets.

Luis Oliveira concludes by stating that "the future of BMS speaks Portuguese and Spanish and we are on the front line to lead. We are a company that thinks globally and acts locally" to provide clients with BMS solutions adapted to their specific needs and business processes.

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https://www.youtube.com/watch?v=VS_RIsPETAc