Spark: the definitive ISE 2026 solution to unite broadcast and AV

ISE 2026, an event that will return from February 3 to 6 at Fira de Barcelona, ​​will host a four-day event designed to break down the barriers between the broadcast industry, events, video games and the world of design: Spark.

Spark will serve as a nerve center for creative professionals, technologists and decision makers connect, share ideas and explore the future of creativity, addressing everything from the power of convergence and cultural intelligence, to new approaches in collaboration, immersive storytelling, AI and innovation. Combining hands-on labs, immersive environments, thought leadership sessions, and networking opportunities networking, Spark is designed to inspire both current and next-generation creative talent, offering a space to experiment with new tools, exchange perspectives, and experience creativity in action.

The latest ISE initiative arises in a context in which the creative disciplines are rapidly blurring, which allows providing a context in which areas such as the broadcast field, live events, video games or design intersect. This evolution is expressed through environments Immersive LEDs, demonstrations of spatial audio, improved production workflows with IA y interactive storytelling, clear examples of how technology and creativity continue to advance together.

Structured around four high-impact themes (broadcasts, live events, video games, and marketing and design), Spark will promote collaboration in time real between creatives and technologists, promoting cross-learning between all sectors. By combining the reach of digital technologies with the impact of in-person experiences, Spark attendees will not only have exclusive access to the latest technology, but also valuable resources and professional networks.

As explained Mike Blackman, CEO of Integrated Systems Events, "With the boundaries between creative disciplines disappearing, Spark highlights how broadcasting merges with gaming and design integrates with live events, offering a first-hand view of the future of cross-industry collaboration. By combining the seamless connectivity of creative technology with the immersive energy of live events, Spark is more than a showcase, it is a model for the future of creative innovation."