Parasol Media entrusts its expansion to Raúl Unanue

Parasol Media appoints Raúl Unanue Torres as the group's new general director, a strategic move aimed at reinforcing the company's expansion in the Iberian audiovisual market.

With more than 25 years of executive experience in key sectors such as audiovisual, financial and industrial, Unanue has led transformation, scalability and growth projects in leading companies. Until joining Parasol Media, he held the general management of Alea Media, where he played a decisive role in its operational and strategic development.

His arrival will represent a structural boost to carry out advanced integration of the industrial model of the services group, encouraging technological innovation, operational efficiency and sustainability applied to production.

Raúl Unanue highlights that "Parasol Media faces a decisive stage. We are going to consolidate a company model capable of responding to the present and future needs of the industry, promoting technological innovation, service excellence and the maximum quality of our teams. Our greatest asset is human talent, and we will continue to rely on it to build sustainable and differential leadership."

A group in rapid expansion

Since the launch of the Parasol Media corporate project in 2022, the company has experienced exponential growth, tripling its turnover and exceeding €40 million in 2025. This progress has been possible thanks to the integration of the companies Cinelux, Kinolux, Energy Services, Snake and RCService, as well as the constant expansion of technical and operational capabilities.

The group currently has a team of 250 professionals, one of the largest and most modern parks of audiovisual equipment (lighting, generator sets, film equipment, screens and virtual sets) in Spain and Portugal. Parasol Media operates from 13 warehouses distributed throughout the Iberian territory, including the new commercial office in Lisbon and has strategic alliances in three virtual sets with Driving Studios (Driving Group), TBS (Telephone) and Drago (Secuoya Group).