ATP Media trusts Play Anywhere to improve its interactive broadcasts

ATP Media, the global media and distribution arm of the ATP Tour, signs a multi-year strategic agreement with Play Anywhere, as the exclusive provider of contextual and monetizable interactive experiences across all ATP Media broadcasts and streaming distribution worldwide.

Based on the Play Anywhere interactive rights framework, the partnership enables ATP Media to deliver engaging interactive experiences powered by official Play data. Tennis Data Innovations (TDI) to its fans around the world, while ensuring that production quality is preserved through Play Anywhere's fulfillment platform. The system includes the front-end television-quality interactive graphics engine of Ease Live.

Play Anywhere will be offered to ATP Media's broadcast partners around the world and will launch through its Tennis TV direct-to-consumer streaming service, in both linear and digital distribution. The system includes Ease Live's award-winning front-end television-quality interactive graphics engine.

Yaacov Ben-Yaacov, CEO of Play Anywhere, comments that “we are honored to partner with ATP Media to offer better consumer experiences to viewers, while ensuring that all parties in the value chain are remunerated, helping to expand the Play Anywhere ecosystem as a global standard.”

“Our collaboration with ATP Media and Play Anywhere will revolutionize the experience of tennis fans around the world,” he highlights. Kjetil Horneland, CEO of Ease Live. "Our interactive graphics platform integrates seamlessly with existing broadcast and sports data workflows, giving ATP Media the scalability needed to engage audiences around the world. By offering interactive overlays across screens, we help ATP Media foster deeper connections with fans and open new avenues for monetization automated by Play Anywhere."

Mark Webster, CEO of ATP Media, acknowledges that "we are very pleased to partner with Play Anywhere and Ease Live. We are impressed with their first-class interactivity, their field-proven and cutting-edge information sharing platform, and their creative approach to identifying new revenue streams for content owners, rights holders and other stakeholders participating in the sports broadcasting and streaming ecosystem, always ensuring that we can control the quality of production through its unique fulfillment platform."

The partnership follows the launches of Play Anywhere with LaLiga and in the Paris 2024 Olympic Games. The launch of Play Anywhere in LaLiga has engaged sports fans around the world, and its Olympic-approved interactivity, the first of its kind, was enjoyed by viewers in more than a dozen countries in more than 30 sports.