PRISA Media and Claro Sports join forces to create multiplatform sports content for the Americas

PRISA Media, through AS and W Deportes, and Claro Sports They close a strategic alliance in order to incorporate new content and professionals to the chain W Radio, which evolves to become a platform with projection on radio, television and digital channels specialized in sports that will accompany fans 18 hours a day completed with an early morning with musical content.

W Radio programming transforms your radio programming with the focus on its vertical W Deportes, dedicated to the world of football and major international sporting events in other disciplines. This alliance also incorporates a daily hour of prime time that, directed by Alejandro Gómez, will be the star program of Claro Sports, which reaches 17 Latin American countries, has 4.83 million followers on YouTube and millions of subscribers on pay television.

The structure of programming of the new content offering In Deportes It starts at 6:00 in the morning, with a whole battery of programs that update the information and have different analyzes of current sports news, expanding its reach 24/7 through the television and online environment (web, APP and social networks): The start, Peloteando, Mixed Zone, Play ellAS, News AS Claro, Claro Sports on W Radio, The editorial staff, Playbook, Table of the greats, Ace on W y Playing Sure. Among the professionals who will dot the W Radio grid are names such as Jorge Álvarez, Ramón Barrenechea, Joaquín Beltrán, Félix Fernandez, Paulina García Robles, Esteban Garrido, Gabriel Gerberoff, Alejandro Gómez, Miguel Gurwitz, Alberto Lati, Antonio Moreno, Alejandro Orvañanos, Iván Pirrón, Adolfo Ríos, María José Rojas, Nicolás Romay, Xavier Sol and Mariana Zechariah.

To Pilar Gil, vice president of PRISA and CEO of PRISA Media, the alliance represents a whole “milestone” in the development of sports journalism in Spanish. In their own words: “We unite the editorial strength of AS, the radio credibility of W Deportes and the multiplatform power of Claro Sports to create a new way of telling sports and connecting not only Mexican fans but those from all over America. And, of course, we are convinced of going with the best possible partners for this project.”

From Claro Sports, its director José Antonio Aboumrad adds that “at Claro Sports we are very proud to join forces with PRISA Media to bring AS en Claro on W Deportes to audiences in Mexico. This new sports radio signal decisively strengthens our multiplatform strategy and, with our presence on W Radio, we add a window of great prestige that expands our reach. It is a firm step that boosts our 24/7 content offering and reaffirms our commitment to innovation and serving our audiences in all formats.”