Panasonic and NBC Sports team up to broadcast the London Games in 3D

Panasonic and NBC Sports announce at CES 2012 an agreement to transmit images of the London 2012 Olympic Games in 3D to all licensed cable, satellite and telco audiovisual distributors. OBS will cover in 3D both the opening and closing ceremonies and a total of about 200 hours of different competitions

Panasonic Corporation has just announced that its American subsidiary, Panasonic of North America, and the NBC Sports group have closed an agreement to transmit images of the London 2012 Olympic Games in 3D to all licensed cable, satellite and telco audiovisual distributors.

Last year, Panasonic Corporation, in its usual role as official supplier of the Olympic Games, announced a strategic alliance with the International Olympic Committee and the host broadcaster Olympic Broadcasting Services (OBS) to produce the Olympics in stereoscopic for the first time in history.

OBS will cover in 3D both the opening and closing ceremonies and a total of about 200 hours of different competitions such as athletics, gymnastics or swimming.

To do this, it will use Full HD 3D technology developed by Panasonic with special emphasis on the P2HD AG-3DP1 camcorders, with dual lenses and recording on solid-state memory cards, as well as the light and compact AG-3DA1.

Without a doubt, the broadcast of the 2012 London Games in 3D will mark a historical milestone as already happened with the emergence of color and high definition.

Joseph M. Taylor, Chairman y CEO de Panasonic Corporation de Norte América, ha señalado que “la experiencia 3D de Panasonic, en alianza con NBC como líder insuperable en la cobertura de los Juegos Olímpicos, permitirá a millones de televidentes aficionados al evento deportivo mundial por excelencia, una experiencia sin precedentes al brindar la sensación en tres dimensiones de los atletas internacionales”.