The London 2012 Games, live, HD and multi-device, for Latin America with Terra

Terra announces at the Mobile World Congress that it will offer live coverage through mobile devices for all of Latin America for the first time in the history of the Olympic Games. The transmission will allow the content to be seen live through multiple screens, specifically through the PC, interactive televisions and even mobile devices, based on its “Multiplatform Digital Coverage” technology.

Terra has announced in Barcelona during the Mobile World Congress that it will broadcast all the sports disciplines of the London 2012 Olympic Games through 13 simultaneous channels in high definition, both from the sports infrastructure and from its studios in the British capital.

In addition, with the rights to mobile transmission of the Olympic Games in Latin America, Terra will launch 4 live mobile channels, as well as updated statistics, photo galleries, news and thousands of videos available on demand so that users do not miss a single detail of what is happening in the sports city, wherever they are.

It will be unprecedented coverage for a unique experience that will also be brought to tablets, with a portal specially adapted to all large touch screen devices.

Cross-platform coverage

Using the latest in web technologies, Terra has announced with its coverage access to material with great visual richness and ease of use of the applications. The Internet user will be up to date with the performance of their favorite athletes, they will be able to see the best moments, leave their comments, participate in the chat and share their passion for sport through social networks.

The coverage of the Olympic Games is the occasion in which Terra will launch “Multiplatform Digital Coverage” (Multiplatform Video Event Converage), a cutting-edge technological solution whose operation can be tested first-hand at the Telefónica stand at the Mobile World Congress being held in Barcelona between February 14 and 17.

By offering its content on multiple screens, Terra aims to transform the way you cheer on your favorite teams and athletes, with all kinds of information, at any time, anywhere.

Prior to its role as the official Internet channel of London 2012, Terra is preparing this year, with coverage of the Pan American Games in October, from Guadalajara, Mexico, for all of Latin America and for the United States.