PRISA will unify all non-linear audio content (podcast) under the PRISA Audio platform
María Jesús Espinosa de los Monteros will be the general director of the new PRISA Audio division that the group HURRY has been launched. In addition, Montserrat Domínguez will be the content director of the SER Chain and Ignacio Soto, its new general director.
The new structure delves into the changes undertaken in the group in the month of February by creating PRISA Media, which encompasses all the Group's media under a single unit, with a determined commitment to the convergence of resources around a structure of transversal platforms.
Espinosa de los Monteros as general director of PRISA Audio will report directly to the executive president of PRISA Media, Carlos Nunez. In the last five years he directed Podium Podcast, until now attached to Prisa Radio.
The platform will group together podcast content from all PRISA Media media, both radio and press (EL PAÍS, Cinco Días, As); in Spain and Latin America.
SER Chain
In the SER, the two current general directorates are unified into a single one, which will be under the responsibility of Ignacio Soto, until now general director of management, who also assumes a large part of the functions he performed Daniel Gavela. Soto has extensive experience in media management and digital transformation and has worked in both the radio and press areas of PRISA.
Likewise, the station has appointed content director of Cadena SER Montserrat Dominguez, journalist with a long and distinguished career that combines deep multichannel experience both within the PRISA group and in other audiovisual media, such as Antena 3 or Telecinco. He currently coordinates the production of podcasts in EL PAÍS. Montserrat Domínguez will also coordinate the News, Antenna and Programs and Sports departments.
For its part, Guillermo Rodriguez asumirá la dirección de Informativos, así como la responsabilidad de contenidos digitales de la Cadena SER. Director del HuffPost desde hace tres años, tiene un perfil netamente digital y una dilatada experiencia en gestión de redacciones. Al frente del HuffPost ha conseguido posicionar al medio entre las cabeceras más seguidas de la prensa digital.
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