HighField AI redefines Ross graphics workflows

Ross Video will demonstrate the potential of its alliance with HighField for the creation of graphics assisted by AI tools during NAB 2026, an event that will take place from April 19 to 22 in Las Vegas.

In response to the “increasing pressure” on production teams to produce more content on more platforms and with smaller teams, Ross Video has closed an agreement with HighField to reduce graphics production steps for news and sports “without compromising control on the part of the creators.” In the words of Tehseen Akhtar, Senior Director of Product Management at Ross Video: "Broadcasters don't need AI that forces them to rebuild their operations. They need smart tools that support the workflows they already rely on."

HighField AI will analyze it context of the news in Ross Inception, identifies the graphic templates suitable for Ross XPression and helps generate ready graphics for issuance through collection of relevant content, such as text, quotes, images and data, while applying editorial and branding standards. Content assets can be retrieved through Ross Streamline, while graphics are processed and implemented using XPression.

For the production of news and sports content, the workflow accelerates the creation of elements like lower thirds, screens clashes, player profiles e full screen images. Everything, through a conversational workflow, as explained Ofir Benovici, CEO and co-founder of Highfield AI: "Just ask for what you need. A producer can request a comparison graph of matchups or players, and the system creates it instantly using the broadcaster's templates and resources. With HighField AI, production teams can create graphs faster, maintain consistency and retain full control of the brand, without changing their work methodology."