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Artículos sobre ‘ComScore’

La asistencia a los cines cae más de un 8% en 2025, aunque el cine español mantiene su cuota de mercado

Cinema attendance falls by more than 8% in 2025, although Spanish cinema maintains its market share
5 January 2026

[+]

Según la consultora Comscore, la asistencia a las salas de cine en España descendió más de un 8 % en 2025, con un total ...

El 74% de los consumidores de contenido deportivo acceden exclusivamente desde dispositivos móviles

74% of sports content consumers access exclusively from mobile devices
17 November 2025

[+]

The latest Comscore study, “The pulse of sport in the digital environment”, demonstrates the leadership of smartphones as a platform for consumption...

Julia Sizova liderará la nueva etapa de expansión de Comscore en España

Julia Sizova will lead the new stage of expansion of Comscore in Spain
3 May 2023

[+]

Comscore ha nombrado a Julia Sizova, una reconocida ejecutiva de la industria de publicidad y media, Country Manager para la región South EMEA. La ...

Onthespot e IAB presentan una infografía centrada en la radio online

Onthespot and IAB present an infographic focused on online radio
10 July 2014

[+]

¿Qué formatos publicitarios tienen cabida en la radio online, cuales son los modelos de comercialización, las fortalezas del medio y sus principales métricas?… éstas ...

El 16% de los canadienses ya han roto totalmente con las plataformas tradicionales de televisión

16% of Canadians have already completely broken with traditional television platforms
16 July 2013

[+]

Es precisamente en las capas más jóvenes de la población donde el consumo no tradicional de televisión gana terreno. Según un estudio elaborado por ...

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