95% of Spanish Internet users focus on Connected TV26 June 2024 [+] According to the latest IAB study, promoted by Publiespaña and prepared together with Nielsen, the penetration of Connected TV continues to increase: 95%...
Nielsen Drives Adoption of FAST Channels by Streaming Platforms with Gracenote FAST14 September 2023 [+] Gracenote, unidad de negocio de soluciones de contenido de Nielsen, presenta Gracenote FAST, iniciativa cuyo objetivo es ayudar a propietarios de contenidos, productoras y ...
Nielsen strengthens ties with TikTok to identify best practices within the platform24 May 2022 [+] El programa Media Mix Modelling de TikTok da la bienvenida a Nielsen, compañía de medición de audiencias, datos y análisis que pasará a ofrecer ...
Nielsen acquires Gracenote for $560 million21 December 2016 [+] Gracenote provides reference information through metadata to entertainment platforms. The consultancy specialized in audience and consumption measurement Nielsen will buy...
Adobe and Nielsen will create the industry's first measurement platform for digital content29 October 2014 [+] Digital content classifications based on censuses will accurately measure ratings across devices. ESPN, Sony Pictures, Turner Broadcasting, Univision, Viacom, ...
The second screen gains weight19 June 2013 [+] El 46% de los usuarios de smartphones y el 43% de los de tablets usan sus dispositivos como segunda pantalla mientras ven la televisión ...
Univisión makes a strong push in online distribution with the launch of Uvideos30 October 2012 [+] La cadena hispana lanza una de las experiencias sociales más integradas y completas que existen en cualquier idioma en EE.UU. como la función de ...
The boom in the sale of stereoscopic televisions triggers the marketing of movies in 3D format29 October 2012 [+] Películas como ‘Los vengadores’, de Disney; o ‘Prometheus’, de Fox, registran una mayor venta en formato 3D. Según un estudio del instituto DisplaySearch resulta ...
Samsung and Nielsen, jointly committed to audience measurement in DOOH environments18 February 2010 [+] Samsung's digital signage or Digital Out-Of-Home (DOOH) networks will work together with Nielsen in audience measurement, thus providing its ...
