Atresmedia and Smartclip strengthen their strategic alliance29 May 2020 [+] Both companies are committed to further development of advertising on Addressable TV within live linear broadcasting through HbbTV...
Atresmedia successfully launches the first 'Digital Skin' campaigns using HbbTv technology5 December 2019 [+] Digital Skin combina lo mejor de la televisión y lo mejor del mundo online permitiendo a la pantalla grande ampliar su cobertura y mejorar ...
Atresmedia, the first free-to-air television in Spain to broadcast an 'Addressable TV' format14 February 2019 [+] This targeted and personalized advertising format is developed under the HbbTv standard, present in approximately 25% of the television network in Spain. ...
Atresmedia reinforces its commitment to the digital advertising market with the purchase of Smartclip Latam26 May 2017 [+] Smartclip Latam, which operates in Spain and Latin America, is one of the most important marketers in the digital advertising market. With this...
Smartclip and Fraunhofer Fokus present a technological solution to integrate digital video advertising with classic television9 September 2014 [+] Both companies will present at IBC 2014 how video content can be displayed on a large number of devices and platforms through ...
Moon Broadcasting adquirida por Smartclip10 May 2010 [+] Dos años después de su lanzamiento, una de las mayores redes de vídeo online, amplía su presencia en Europa con una nueva sede en ...
