Atresmedia and Smartclip strengthen their strategic alliance29 May 2020 [+] Both companies are committed to further development of advertising on Addressable TV within live linear broadcasting through HbbTV...
Atresmedia successfully launches the first 'Digital Skin' campaigns using HbbTv technology5 December 2019 [+] Digital Skin combines the best of television and the best of the online world, allowing the big screen to expand its coverage and improve...
Atresmedia, the first free-to-air television in Spain to broadcast an 'Addressable TV' format14 February 2019 [+] Este formato de publicidad dirigida y personalizada se desarrolla bajo el estándar HbbTv, presente en aproximadamente el 25% del parque de televisiones en España. ...
Atresmedia reinforces its commitment to the digital advertising market with the purchase of Smartclip Latam26 May 2017 [+] Smartclip Latam, which operates in Spain and Latin America, is one of the most important marketers in the digital advertising market. With this...
Smartclip and Fraunhofer Fokus present a technological solution to integrate digital video advertising with classic television9 September 2014 [+] Ambas empresas expondrán en IBC 2014 cómo el contenido de vídeo se puede mostrar en un gran número de dispositivos y plataformas a través ...
Moon Broadcasting adquirida por Smartclip10 May 2010 [+] Two years after its launch, one of the largest online video networks, expands its presence in Europe with a new headquarters in ...
