Moon Broadcasting adquirida por Smartclip

Two years after its launch, one of the largest online video networks, expands its presence in Europe with a new headquarters in Benelux. Smartclip monetizes its video inventory for advertising for over 400 publishers across Europe and the US and has run campaigns over the last two years for over 300 advertisers.

Smartclip, one of the largest Internet video advertising networks in Europe, has announced the acquisition of Moon Broadcasting, a Dutch start-up company specializing in online video. This merger begins a new stage for Smartclip, which is rapidly expanding its business throughout Europe, with offices in Germany, France, Spain, the United Kingdom and, now, Benelux, in addition to the United States.

Under the direction of Annemiek de Geus Verhagen, Smartclip Benelux will focus on delivering profitable, measurable and interactive online video campaigns for media, advertisers and publishers.

Esta incorporación al grupo impulsará la relación ya existente con Van den Ende & Deitmers para fomentar el crecimiento y concienciación sobre el gran potencial que tiene la publicidad a través de vídeos online. smartclip monetiza su inventario de vídeos para publicidad para más de 400 editores de toda Europa y EE.UU. y ha ejecutado campañas –en los últimos dos años- para más de 300 anunciantes.

Jean-Pierre Fumagalli, CEO of smartclip AG has highlighted that "under the leadership of Annemiek de Geus Verhagen the company foresees that great things will happen for smartclip Benelux. We are delighted to be able to work with an innovative, dynamic and entrepreneurial team. Benelux is a very important market for us because as we acquire a greater presence in Europe and the US, we must forge a solid foundation to consolidate ourselves in these territories. The online video market is experiencing one of the best moments for the investment and we believe that the knowledge, contacts and skills of Annemiek and her team will help us further reaffirm smartclip's position as a market leader.”

Annemiek de Geus Verhagen, founder and CEO of Moon Broadcasting, has acknowledged that she is very satisfied "with joining the smartclip group. The video market is growing rapidly and by joining forces with smartclip we will be able to offer the advertising industry unique, profitable and measurable proposals."

Smartclip's interactive network allows media planners and advertisers to re-position professional videos created for their TV campaigns. With more than 500 million videos viewed per month and more than 400 publishers in its network, smartclip has the necessary tools to reach, engage and persuade all types of audiences. Its intelligent networking technology standardizes its specifications to ensure compatibility with any integrated player.