Smart Screen: an intelligent screen that recognizes and captivates the audience22 February 2011 [+] Desarrollada por DS Digital Screens junto a Trumedia Tech y Texas Instruments, la Smart Screen es una pantalla de pequeño formato (10,5”), con fácil ...
Audience measurement: the best league in the world, shoulder to shoulder3 December 2010 [+] If out of every four viewers, one watches it at home and three at the bar, why don't we measure the audiences in bars? ...
Barça-Madrid increases public attention in shopping centers by 75%1 December 2010 [+] Barça-Madrid had 74.5% more attention than the 2010 World Cup final. The public traffic in the restaurant area (food...
Samsung and Nielsen, jointly committed to audience measurement in DOOH environments18 February 2010 [+] Samsung's digital signage or Digital Out-Of-Home (DOOH) networks will work together with Nielsen in audience measurement, thus providing its ...
Gol TV, in shopping centers and with audience measurement12 February 2010 [+] Fifty shopping centers will soon have communication and dynamic advertising screens in which Gol TV will be broadcast...
